Oct 13, 2020|
JD Central: An Enabler For Chinese Brands Seeking Online Expansion In Thailand
by Martin Li
JD Central (JDC), the e-commerce joint venture of JD.com in Thailand, has been enabling Chinese brands to seek online expansion in the country with its integrated solutions.
Among the well-known Chinese brands in partnership with JDC are Huawei, Oppo, Vivo, OnePlus, Xiaomi, Hisense, Haier and TCL.
“Last year we offered reservations for our first phone in Thailand via JDC’s e-commerce platform. We sold 200 phones within the first hour of sales – impressive for a smartphone which sells for around RMB 4,300 yuan. We received almost 5,000 reservations,” said Zhang Fei, country manager of smartphone maker OnePlus, in a recent online interview with Chinese media.
One Plus chose to cooperate with JDC in its effort to reach people with strong purchasing power, according to Zhang.
Its online revenue accounted for almost 40% percent of the total sales in Thailand in 2019.
Similarly, Chinese home appliance brand Haier started cooperating with JDC in March. Since then, its monthly sales volume has increased five times.
Electronics brand TCL achieved a 10-time growth in monthly sales since its cooperation with JDC in March.
While helping boost online sales of Chinese brands, JDC seeks to enable them with a comprehensive e-commerce solution.
Vincent Yang (C), JDC CEO, joined by Chinese brands’ country managers at gathering in September.
“JDC is an atypical e-commerce player. The e-commerce platform is only part of the whole infrastructure and supply chain. JD provides services in retail, advertisement, fulfillment and finance. In the future, we hope to complete these four networks in Thailand, providing one-stop service for brands which seek development in Thailand,” said Vincent Yang, CEO of JDC.
Zhao Ping, deputy head of Academy of China Council for the Promotion of International Trade, said that Chinese enterprise seeking overseas development are facing both opportunities and challenges.
“Online digitalization is driving growth. Cross-border e-commerce is leading the growth of China’s foreign trade. During the current pandemic, online expansion could be a good chance for Chinese brands,” said Zhao. “Meanwhile, supply chain is undergoing digitalization.”
“It is the top priority to enhance digitalization of the supply chain. Competition in international markets has shifted from price, quality and service to supply chain strength. E-commerce has become an important choice,” added Zhao.
Speaking of the pandemic’s impact on JDC, Yang said, “JDC achieved robust growth during the pandemic not because of lavish marketing, but because of its supply chain advantage and customer experience.”
JDC has built eight warehouses across Thailand. More than 95% of its direct-to-consumer orders can be delivered the same or next day.
(bjlihao3@jd.com)
Feb 28, 2026|
Joybuy partners with The Pink Stuff to bring a cleaning favourite to UK customers
- Joybuy partners with The Pink Stuff to offer one of the most loved household cleaning brands to customers
- Shop with confidence on Joybuy thanks to its high-quality products, speedy and reliable delivery, and friendly customer service support when you need it
- Discover The Pink Stuff favourites on Joybuy, including the Miracle Cleaning Paste, sprays, floor cleaners and more
London, 25 February 2026 – Joybuy, JD.com’s online retail business in Europe, today announced a new partnership with The Pink Stuff, the popular UK household cleaning brand known for its effective and easy-to-use products. The partnership brings the full range of The Pink Stuff cleaning essentials to Joybuy customers in the UK, combining trusted household products with Joybuy’s fast and reliable delivery.
The partnership reflects Joybuy’s focus on offering customers high-quality, trusted household brands as it continues to expand its Household, Laundry & Cleaning shop. Customers can now shop from The Pink Stuff Official Brand Store to find trusted favourites including The Miracle Cleaning Paste. Known for its versatility, The Pink Stuff products are designed for use across kitchens, bathrooms and other household surfaces, helping to remove stubborn grease, grime, limescale and dirt while leaving surfaces clean and fresh.
Currently in beta testing, Joybuy will offer more than 100,000 branded products through its platform and local warehouses across the United Kingdom, Netherlands, Germany, France, Belgium and Luxembourg. Orders placed on Joybuy are fulfilled from the company’s own UK and European warehouses, ensuring fast delivery and end-to-end supply chain control.
Sarah Moran, Global Head of Brand Marketing, The Pink Stuff said: “We’re delighted to partner with Joybuy to bring The Pink Stuff range to even more UK households. Our products have become a trusted part of everyday cleaning routines, and by joining Joybuy’s growing platform, we’re making it easier for customers to access high-quality cleaning products.”
Chris Taylor, Head of Household, Laundry & Cleaning, Joybuy UK, said: “The Pink Stuff is a brand that has earned genuine trust and loyalty in homes across the UK. By bringing The Pink Stuff to Joybuy, we’re making it easier for customers to access a much-loved cleaning range through a shopping experience that’s speedy, reliable and genuinely enjoyable.”
To find out more and shop The Pink Stuff on Joybuy, visit www.joybuy.co.uk
Contact:
Media email contact: press@jd.com
Notes to Editors:
About JD.com
JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
About Joybuy
Joybuy is JD.com’s online retail business in Europe, offering high-quality brands, delivered from its own warehouses to the customer’s doorstep, through a speedy and reliable network. Joybuy places the customer at the heart of everything it does. The Joybuy slogan “Don’t just buy, Joybuy”, perfectly captures the mission to fulfil customers’ needs and provide a service that is easy and convenient, but also enjoyable and fun.
Joybuy is currently in the beta testing phase and plans to launch in 2026, when it will provide a more joyful shopping experience in the UK, Netherlands, Germany, France, Belgium and Luxembourg.
Feb 26, 2026|
JD.com and DHL Sign Memorandum of Understanding to Support German Brands’ Growth in China and Europe
Beijing/Bonn, February 26, 2026: JD.com, Inc., China’s largest retailer by revenue, and DHL Group, the world’s largest logistics provider, today announced the signing of a memorandum of understanding to support German brands’ growth in China and strengthen their presence in European markets through JD.com’s European retail platform, Joybuy. The MoU was signed at JD.com’s headquarters in Beijing.
DHL and JD.com have agreed to collaborate on innovative logistics and e-commerce initiatives, aiming to create seamless, integrated solutions that better connect brands, merchants, and consumers across both continents. Taking advantage of DHL’s extensive global logistics infrastructure and JD.com’s e-commerce ecosystem, the partnership creates new opportunities for German brands to expand internationally. It further strengthens DHL’s position as the leading logistics partner for brands in Europe, while reinforcing JD.com’s role as a trusted e-commerce gateway for global brands.
Lowering Barriers for German Brands Entering the Chinese Market
Under the MoU aimed at promoting German brands, DHL will introduce them to JD.com, helping German businesses expand their presence in the Chinese market. By engaging JD.com’s cross-border e-commerce business, JINGDONG Cross-border, German brands can sell directly to more than 700 million Chinese consumers on JD.com, without a physical presence or legal entity in China.
By combining the strengths of DHL and JD.com, German brands gain access to a seamless, one-stop solution for entering the Chinese market. DHL and JINGDONG Logistics, JD.com’s logistics arm, will collaborate to design and provide end-to-end integrated logistics solutions, enhancing the overall fulfilment experience from Europe to China. The solution will allow merchants to benefit from a preferential customs duties and VAT scheme for direct B2C shipments, lowering such costs substantially compared to conventional importation.
In addition, JD.com also offers a full range of e-commerce capabilities, including operations, product selection, consumer insights, marketing tools, and more. Combined with DHL’s decades of experience in international shipping and trade facilitation, this creates a uniquely powerful ecosystem for brands expanding into China.
Tobias Meyer, CEO of DHL Group, said: “This partnership will enable a solution that helps DHL customers in Germany and Europe in accessing the vast China market. We combine four elements in a unique solution: the global strength of DHL, the enormous reach of the JD.com platform, a preferential import scheme for B2C shipments and the great fulfillment and delivery capabilities of JD.com in China. The combination of our logistics expertise and JD.com’s established e-commerce capabilities will provide great benefits for German brands to expand internationally through scalable pathways and innovative tools that help merchants connect with consumers in the best possible way.”
Sandy Xu, CEO of JD.com, said: “Many German enterprises have strong products and compelling brand stories. Sustained growth in China requires the right channels and operational infrastructure to directly reach Chinese consumers at scale. Through this MoU with DHL, we aim to combine logistics capabilities, digital infrastructure, and market access to help brands better understand Chinese consumer demand, optimize product positioning and improve go-to-market efficiency, enabling them to focus on long-term growth and brand building.”
As part of this joint initiative, JD.com will also support these German brands in reaching a broader base of European consumers through Joybuy, the company’s new online retail business in Europe. Using its extensive e-commerce experience, Joybuy will provide German enterprises with a new sales channel and expanded retail infrastructure, enabling them to engage more European consumers. This strengthens DHL’s role as the leading enabler of European e-commerce growth, continuously supporting German brands to expand into new markets.
Media Contact:
JD.com
Media Relations
E-mail: press@jd.com
DHL Group
Media Relations
Dirk Heinrichs
Phone: +49 228 182-9944
E-mail: pressestelle@dhl.com
About JD.com, Inc.
JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 400,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 84.2 billion euros in 2024. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
JD ESG & the Intrinsic Bind: Sustainability Is Profitability
