Apr 29, 2020|

JD CENTRAL in Thailand Supports Donation Campaign for Hospitals


by Martin Li

JD CENTRAL, JD.com’s e-commerce joint venture in Thailand, invites customers to donate via its #JDCENTRALJoyJarkJai (Joy from the Heart) campaign to support hospital staff in the region.

Rvisra Chirathivat, CMO of JD CENTRAL.

Rvisra Chirathivat, CMO of JD CENTRAL.

“COVID-19 is an urgent situation that requires continuous multi-stakeholder collaboration,” said Rvisra Chirathivat, CMO of JD CENTRAL. “JD Central launched the campaign to support SMEs, providing benefits such as waiving commissions and fees to help entrepreneurs run their businesses online. This helps them through offering more sales channels while under quarantine as well as stimulates Thailand’s overall economy.”

During the months of May and June, customers will be able to either convert JD Points to cash donations or buy cash donation coupons directly on its e-commerce platform.

Customers earn JD Points by either making purchases or joining marketing activities on the platform. They can then use these points for future purchases as a loyalty program.

All donations will go to the Rama Foundation, which has been supporting the fight against COVID-19 in Thailand.

The foundation will use the funds to purchase medical equipment for hospitals across the country.

JD CENTRAL is one of four companies to support the foundation, with others including Grab, Lazada and Shopee.