by Vivian Yang
In commemoration of International Missing Children’s Day on May 25, Huiyuan Juice Group joined hands with Baobei Huijia (literally translated as “babies come home”), a volunteer group dedicated to finding lost children, launched a series of packing boxes with missing children’s posters. JD Logistics will carry out the delivery of these boxes, spreading the information and raising public awareness while fulfilling the express service through its nationwide network.
Photos and detailed descriptions are printed on the boxes, and people can directly contact the volunteer group to provide helpful information. Many customers who order juice products on Huiyuan’s official stores on JD.com and Douyin will receive their purchases in these boxes featuring the missing children’s information. A Huiyuan spokesperson estimated that in the lead up to the 618 Grand Promotion, these boxes could reach hundreds of thousands of users in a month.
JD.com and Huiyuan started logistics cooperation in March of this year. At present, JD Logistics is fully responsible for the express delivery operation in 10 of Huiyuan’s core factories in China, ensuring that over 80 percent of its orders are delivered to consumers’ doorsteps the same or next day.
The two companies are also eyeing all-round cooperation in the field of digital agriculture in the near future to enhance user experience and contribute their strength to the undertakings of social welfare and sustainable growth.
by Doris Liu
The official store of Armani Beauty recently made its debut on JD.com, bringing over 180 high-end products in the categories of make-up, skin care and perfumes.
The cosmetics line under the Italian fashion house Armani, in partnership with L’Oreal, and the J Shop, an upgrade of JD’s Fashion and Lifestyle business, jointly launched a limited gift set to better help consumers convey their love with gifts in a recent campaign. In addition to the most popular products Lip Maestro Lip Gloss and Designer Lift Foundation, the Armani Prive Collection of luxury fragrances are also seen in the store.
The Armani Beauty store is another collaboration between JD.com and L‘Oréal Group after the official launch of Lancôme, Yves Saint Laurent (YSL), Helena Rubinstein (HR), Kiehl’s and other beauty brands on the platform.
According to market research firm iResearch, China’s beauty market has continued to expand in size, driven by the gradual popularization of beauty consumption concepts, the growth of core consumer base and consumption upgrades. The demand for beauty products has extended in all directions.
As the 618 Grand Promotion kicked off on May 23, JD.com will leverage its position of providing authentic products to over 580 million active users to build a bridge between high-end beauty brands and customers, as well as enhance the image of various brands through the platform’s superior products and services.
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