by Vivian Yang

In commemoration of International Missing Children’s Day on May 25, Huiyuan Juice Group joined hands with Baobei Huijia (literally translated as “babies come home”), a volunteer group dedicated to finding lost children, launched a series of packing boxes with missing children’s posters. JD Logistics will carry out the delivery of these boxes, spreading the information and raising public awareness while fulfilling the express service through its nationwide network.

Photos and detailed descriptions are printed on the boxes, and people can directly contact the volunteer group to provide helpful information. Many customers who order juice products on Huiyuan’s official stores on JD.com and Douyin will receive their purchases in these boxes featuring the missing children’s information. A Huiyuan spokesperson estimated that in the lead up to the 618 Grand Promotion, these boxes could reach hundreds of thousands of users in a month.

JD.com and Huiyuan started logistics cooperation in March of this year. At present, JD Logistics is fully responsible for the express delivery operation in 10 of Huiyuan’s core factories in China, ensuring that over 80 percent of its orders are delivered to consumers’ doorsteps the same or next day.

The two companies are also eyeing all-round cooperation in the field of digital agriculture in the near future to enhance user experience and contribute their strength to the undertakings of social welfare and sustainable growth.

(vivian.yang@jd.com)