Nov 1, 2024|
JD.com 2024 Singles Day Mid-Festival Report: Double-Digit Growth in Sales, Orders, and User Numbers
By 9:00 PM on October 31, JD.com’s Singles Day Grand Promotion (also known as Double 11), recorded year-on-year double-digit growth in transaction volume, orders, and user numbers, measured from 8:00 PM on October 14 to 9:00 PM on October 31 compared to the same period last year. Midway through the shopping festival, over 16,000 brands achieved 300% year-on-year growth in transaction volume. The number of brands exceeding RMB 100 million in sales increased by over 400% year-on-year (YoY), while more than 17,000 merchants saw their order volumes increase five times compared to last year.
With this year’s festival theme, “Affordability and Quality,” JD.com’s “10-billion-yuan discount” program expanded its product selection more than fourfold YoY, drawing a high volume of users. Apparel and cosmetics saw a surge, with new users rising over 140% YoY, while supermarket orders increased by more than 40%. Consumer electronics and home appliances set new sales records, while JD’s livestream channel saw a 245% increase in orders YoY.
JD.com’s reach has extended into China’s rural areas. Supported by continued investment in logistics infrastructure, transaction volume in rural and county areas grew by over 50% YoY. And over 90% of counties have utilized trade-in services.
As November begins, the Singles Day Grand Promotion will continue with additional campaigns and sales activities, concluding on November 11.
Key Data Highlights from 8:00 PM October 14 to 9:00 PM October 31, 2024:
- Electronics Lead Growth: Transaction volumes for gaming laptops rose by 120% year-on-year. Emerging products, including AI smartphones, 4K projectors, and track sockets, experienced 100% growth in transaction volume, while OLED monitors and open-ear headphones saw fourfold growth. AI learning devices and 3D printers surged by over 10 times. JD’s offline electronics stores also saw a doubling of visitor numbers.
- Home Appliance Sales Surge: Nearly 3,000 home product brands, including Xiaomi, Casarte, and Toshiba, doubled their transaction volume YoY. Haier, Midea, Xiaomi, LittleSwan, Gree, Hisense, and TCL surpassed RMB 1 billion in transaction volume. The “Flash New Products” segment saw over 350% growth in transaction volume, and JD’s offline JD Mall and JD Home Appliance City Flagship Stores reported more than 100% YoY growth.
- Apparel Drives Fashion Traffic: True 50% off discounts on apparel attracted a surge of fashion customers to JD.com, with transaction volume of over 1,500 brands increasing two times YoY. Ski jackets, outdoor jackets, and badminton products were among the most popular items.
- Increased Demand for Quality Beauty Products: Brands like L’Oréal, Estée Lauder, and Giant Biogene saw transaction volume grow by over 100% YoY.
- Growth in JD Super’s Order Volume: Orders on JD Super increased by 40% YoY, with products like “28-day Fresh Milk Powder” increasing more than 200% in transaction volume. Low-sugar cakes saw a sixfold increase, and smart pet litter robots rose by 231%.
- Industry Belt Product Surge: Nearly 80 million Jingxi self-operated items were sold, with daily goods increasing by over 600% and home textiles by over 400% compared to the same period last month.
- Health and Wellness Products in Demand: Family medication transaction volumes grew by 119% YoY, health checkup bookings increased by over 100%, and elder-care products like nebulizers and blood pressure monitors doubled in transaction volume.
- Rising Auto Sales: Transaction volume for new energy vehicles and auto accessories rose by over 210% YoY on JD Auto.
- Imported Goods in High Demand: Over 600 brands on JD Worldwide saw transaction volume grow by 200%. Flagship stores for Amazon, Walmart, and Rakuten offered millions of popular items to Chinese consumers, achieving more than tenfold growth month-on-month.
- Increased Sales in Hong Kong SAR: Order volume for JD’s e-commerce business in Hong Kong doubled, with over 2,000 brands seeing transaction volume increase by 100% YoY. Apple, Xiaomi, and ASUS phones were especially popular among Hong Kong consumers, while vivo’s newly launched smartphone boosted its brand sales by over six times.
- International Expansion in Southeast Asia: JD Global Sales extended its service to Malaysia and Thailand, offering free shipping options. U.S. and Singapore-based consumers led in international orders, with books’ transaction volume rising by 50 times and small appliances, baby products, and toys also showing strong growth.
- Ochama Expands in Europe: JD’s European omni-channel brand ochama launched a new automated warehouse in Poland, enabling 48-hour fulfillment across the country and same-day delivery for some orders.
- Growth in JD Insurance Services: JD Insurance now covers 420,000 merchants, marking a 40% YoY increase, with 170 million parcels insured for delivery.
- JD Industrials Sees B2B Demand Rise: JD Industrials’ MRO online procurement platform expanded product offerings by 3.3 times YoY, with transaction volumes for photovoltaic equipment, diesel generators, and packaging boxes rising by 12, 6.3, and 4.9 times, respectively.
- JD IOU and Supply Chain Finance: Interest-free installment options on JD IOU (Baitiao) saw a 51% YoY increase, while credit card installment payments rose by 118%. JD’s supply chain finance products served over 500,000 clients. JD Cloud’s ChatRhino (Yanxi) intelligent customer service handled over 2.16 billion consultations, and JD Cloud’s ChatRhino-powered digital representative livestreaming service supported over 7,500 brands, attracting over 28 million livestream viewers.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com Expands Global Sales Business to Malaysia and Thailand with Free Shipping Options
