Jun 2, 2026|
JD.com 618 Grand Promotion Kicks Off with Record Customer Participation and Strong Omnichannel Growth in First 52 Hours
Beijing, June 2, 2026 — JD.com officially launched its 2026 618 Grand Promotion at 8:00 p.m. on May 30, with products across all categories available from existing inventory. Built around JD.com’s promise of quality products at affordable prices, this year’s 618 began with strong momentum across online retail, offline stores, AI-powered products, services, and more.
Within the first minute of the opening period, iPhone transaction volume exceeded RMB 100 million. In the first hour, more than 200 brands in the personal care and home cleaning category recorded over tenfold year-on-year growth in transaction volume. Within four hours, transaction volume of the top 100 brands increased by more than five times on average year-on-year, while 51 new merchants surpassed RMB 10 million in transaction volume and 1,516 new merchants exceeded RMB 1 million.
As of 23:59 on June 1, the number of users placing orders reached a new record high. JD Super saw high double-digit year-on-year growth in user numbers, while JD.com’s offline formats, including JD MALL, JD Electronics Stores, JD Discount Supermarket, 7FRESH Kitchen, and JD Medical Aesthetics, recorded overall foot traffic growth of more than 70% year-on-year in the first 52 hours.
Third-party data also showed that JD.com led the industry in active user growth in the first quarter of 2026. During the 618 warm-up period, JD.com outperformed the industry in both active user growth and average daily usage time.
Selected Highlights from the First 52 Hours
JD.com’s omnichannel ecosystem continued to demonstrate strong momentum during the opening 52 hours of this year’s 618. More than 5,600 JD Electronics Stores recorded overall foot traffic growth of 138% year-on-year. Sales at 27 JD MALLs increased by 53% year-on-year, while more than 4,000 JD Auto Service stores saw service order volume rise by more than 110%. JINGDONG Outlets recorded foot traffic growth of over 130% year-on-year. JD Medical Aesthetics saw order volume increase by 226% when compared on a monthly basis. During the first weekend of the promotion, both foot traffic and order volume at JD Discount Supermarket increased by more than 50% compared with the previous period, while online and offline orders at 7FRESH Supermarket grew by 106% year-on-year.
AI has become an important growth driver of this year’s 618. Nearly 100 products powered by JD.com’s AI JoyInside, an AI agent for smart hardware, have now been launched, with the “AI Home” product portfolio making its first collective debut during the promotion. In the first 52 hours, transaction volume of new AI home appliance and home living products integrated with JoyInside increased by 200% on a monthly basis.
Across home appliances and home living, more than 2,000 brands, including Skyworth, Ecovacs, Cheers, and CASDON, achieved transaction volume growth of more than 100% year-on-year. Transaction volume of new smart home appliance and home living products increased tenfold year-on-year. AI-related categories recorded strong growth, with transaction volume of AIPC, large-screen AI smartphones, AI learning devices, and other trending electronics increasing by 200% year-on-year.
JD.com also saw strong performance across FMCG, fashion, fresh food, and food services. JD Super saw more than 1,000 brands achieve transaction volume growth of 100% year-on-year in the first 52 hours. JD FASHION’s exclusive self-developed fabric series recorded transaction volume growth of 220% on a monthly basis.
In fresh food, JD Fresh continued to strengthen its “bulk sourcing” model, working directly with core production areas to align procurement with consumer demand and ensure strict quality control. In the first 52 hours, sales of JD Fresh products under the “bulk sourcing” model increased by 210% year-on-year.
JD.com also continued to expand its full-scenario food service ecosystem, integrating food delivery, self-pickup, and group-buying models. Through its innovative 7FRESH Kitchen model, JD.com has brought more than two million quality restaurants onto its platform. JD.com also applied the industry’s strictest dine-in standards, more than 97% of non-instant-pickup restaurants on JD.com support dine-in services, while the proportion of restaurants without dine-in services is below 3%, the lowest in the industry. In the first 52 hours, orders across multiple food categories doubled, late-night food orders increased more than tenfold compared on a monthly basis, and the number of users placing orders grew by 50%.
JINGDONG Cross-border recorded strong growth across imported products. Transaction volume of its top 100 categories doubled year-on-year, while orders for imported fresh products increased by more than 20 times. More than 400 brands achieved over fivefold growth.
JD Global Sales also recorded a doubling of overall order volume year-on-year in the first 52 hours. Its large-item fulfilment capabilities were first deployed in markets including Singapore, Malaysia, and Vietnam, supporting strong demand for large household appliances and furniture. Sales of refrigerators, televisions, mattresses, and other large-item categories increased by more than seven times year-on-year.
Digital tools help merchants and brands improve efficiency. JD.com’s digital avatar livestreaming solution JoyStreamer continued to scale, serving more than 80,000 merchants and reaching more than 800,000 cumulative livestreaming hours. Overall transaction volume generated through JoyStreamer exceeded RMB 240 million.
JoyMarketing, JD.com’s interactive marketing platform, recorded more than 135 million user interactions, covering over 100 marketing scenarios including customer acquisition, conversion, and membership operations. The platform helped merchants improve conversion rates by up to 47.3%.
JINGDONG Logistics continued to apply AI across its logistics network to support the surge in orders during the 618 Grand Promotion. Its Super Brain LLM has now been deployed in more than 1,000 core scenarios. A newly launched “AI Inventory Diagnosis Assistant” has helped improve inventory turnover efficiency by 30% to 40%.
This year’s 618 shows how AI is becoming deeply integrated into every part of JD.com’s supply chain, creating new momentum across the entire ecosystem. JD.com is working more closely with brands and merchants to continuously innovate across product formats, service models, and technology applications. By helping partners achieve meaningful improvements in cost efficiency and operational performance, JD.com is also making it easier for consumers to enjoy the value at the heart of 618: quality products, affordable prices, and a shopping experience that is simpler, smarter, and more rewarding.
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Shop Anytime, Anywhere: JD.com Pioneers China’s First Online Departure Tax Refund Service for International Visitors
BEIJING, June 2, 2026 – JD.com (also known as JINGDONG) today announced the launch of China’s first online departure tax refund store on its mobile app, following the successful completion of the country’s first fully digital tax refund transaction service in Beijing. This milestone establishes the capital as the first Chinese city to implement an integrated online departure tax refund system, making “Shopping in China” far more convenient for international visitors.
International travelers can now shop for eligible items anytime and anywhere across the Chinese mainland through the “Online Departure Tax Refund Store” using either the English or Chinese interface on the JD.com app. By simply entering their identification and entry/exit information at checkout, the system automatically generates an electronic departure tax refund application and invoice. Once the items are delivered, travelers have the flexibility to process their refunds at designated centralized tax refund points within the city, at Beijing Capital International Airport, or Beijing Daxing International Airport prior to departure. Overseas visitors are normally eligible for a tax refund of up to 9% on qualified purchases in the Chinese mainland. The launch of this streamlined digital system means that more travelers can now effortlessly access these substantial savings during their visit.
On May 29, Angela, a visitor from Indonesia, became one of the first travelers to experience this new service in Beijing. Having ordered a mobile phone for RMB 2,319 on JD.com just a day prior, she received it at her hotel the next day thanks to JD.com’s efficient same-day and next-day delivery network. She then brought the unopened product to the Empark Prime Hotel Beijing—one of the city’s designated downtown tax refund hubs—where she swiftly completed the process on-site and received an RMB 208 VAT refund.
“This innovative ‘JD Solution’ digitizes the entire departure tax refund process, making travel and shopping in China a more rewarding and effortless experience for international visitors,” said a JD.com spokesperson. “We remain fully committed to leveraging our advanced technology and logistics network to continuously elevate the shopping experience.”
Under the guidance of the Beijing Municipal Tax Service and the Beijing Municipal Commerce Bureau, JD.com is also collaborating with the Bank of China to build out instant online “buy-and-refund” capabilities. Once fully rolled out, this initiative will allow a growing number of overseas visitors to enjoy a more convenient, seamless, and digitized shopping experience in China.
Currently, the online departure tax refund store on JD.com features nearly 300 product categories across six major segments, including mobile communications, consumer electronics, computers, kitchen gadgets, home appliances, and personal care. Every eligible item comes with transparent pricing and guaranteed authenticity. Looking ahead, JD.com plans to expand its tax-free inventory to include trendy designer toys, popular domestic sportswear brands, and more. The company will also enhance its multilingual customer support and explore expanding the service to more cities, ports of exit, and shopping scenarios.
To qualify for the departure tax refund service, international travelers and residents of Hong Kong, Macao, and Taiwan must meet specific statutory criteria. Eligible shoppers must have stayed in the Chinese mainland for no more than 183 consecutive days, and the purchase amount from the same traveler at the same store, on the same day, must reach a minimum of 200 RMB. Additionally, the departure date must be within 90 days from the date of purchase, and the goods must remain completely unopened before departure.
(vivian.yang@jd.com)
May 29, 2026|
JD.com’s Apple Flagship Store Reaches 100 Million Followers
On May 26, JD.com’s self-operated Apple products flagship store reached a major milestone, surpassing 100 million followers on JD.com. This milestone reflects 12 years of close collaboration between JD.com and Apple in China, and the continued trust of Apple customers who choose JD.com for authentic products, competitive offers, reliable supply, convenient trade-in services, and comprehensive after-sales support.
To celebrate this achievement and to thank customers for their continued trust and support, the store has launched a special fan appreciation campaign, offering 100 million JD Points, Apple Music membership experiences, additional trade-in subsidies, and discounts on selected services including AppleCare, iCloud, and App Store gift cards.
JD.com’s collaboration with Apple goes back over a decade to 2015, when JD.com became an Apple authorised reseller and began offering Apple products through its online platform. In 2018, the partnership was deepened as JD.com began offeringpre-orders for new Apple products in sync with Apple’s official website, enabling customers in China to access the latest devices at the earliest opportunity. That year also saw JD.com introduce AppleCare+ services, giving customers access to official protection plans and strengthening the overall after-sales experience an important point of differentiation.
Over the years, JD.com has continued to build a more connected Apple retail experience across online and offline channels. In 2022, JD.com launched JD-Ehome, its self-operated offline Apple authorised store, further integrating product discovery, consultation, purchase, fulfilment, and after-sales services.
Today, with more than 4,500 electronics stores nationwide, JD.com gives customers the opportunity to experience Apple products in person, receive one-to-one professional advice, and access convenient services such as free screen protector application, data migration, device cleaning, and maintenance support. This online-offline model allows customers to experience products before making a purchase, place orders with confidence, and enjoy fast, reliable fulfilment.
Speed has also become an important part of the Apple shopping experience on JD.com. Through JD.com’s instant retail service, JD Now, customers can even receive selected Apple products in as fast as nine minutes, significantly reducing waiting time and making the upgrade journey faster and more convenient.
Beyond convenience, JD.com and Apple are also working together to support more sustainable consumption. Through JD.com’s professional recycling and trade-in services, used devices can be responsibly collected and converted into reusable resources, helping reduce electronic waste and supporting a more circular approach to consumer electronics.
Trade-in is becoming an increasingly popular choice for Apple customers on JD.com. Since the beginning of 2026, trade-in orders for Apple products on JD.com have grown by more than 100% year on year. For customers, the service not only makes upgrading more affordable, with direct savings ranging from hundreds to thousands of yuan, but also provides a practical way to take part in greener consumption.
JD.com’s Apple Flagship Store Reaches 100 Million Followers
