- Oct 28, 2020
- Business Update
JD.com Adds Another SEVEN FRESH Supermarket in Beijing’s CBD
by Yuchuan Wang
JD.com is opening a new SEVEN FRESH supermarket in Beijing’s CBD. Located on B1 at the Wonderful World shopping mall, the supermarket sells over 5,600 products including fruits, vegetables, seafood and beverages among many others in the more than 3,400 square meters’ area.
In addition to providing various quality products, SEVEN FRESH also offers onsite catering services for nearby residents and working professionals. Consumers can order meals from the SEVEN FRESH app and choose to have them delivered to the doorstep or to enjoy in store. The store can deliver in as fast as 30 minutes.
“The new SEVEN FRESH is an upgrade from the previous stores, further expanding the catering area to account for almost 50% of the sales area,” said Kun Li, the store manager. “Adopting an online and offline operations model, our customers can purchase JD-selected quality products, and also purchase more products from around the world through JD’s online e-commerce pool and enjoy fast delivery service.”
Launched in January 2018 by JD.com, SEVEN FRESH is one of the company’s key omnichannel retail initiatives. During the upcoming Singles Day promotion, SEVEN FRESH will deliver a unified high quality shopping experience through its online and offline channels.