JD.com and Baidu Partner on Data-Powered Precision Marketing
E-commerce giant JD.com, China’s largest retailer, and Baidu, China’s leading internet search provider, today launched a strategic partnership leveraging both companies’ powerful big data resources, huge user bases and AI algorithm technology to give consumers and advertisers a more tailored and rewarding e-commerce experience.
As part of the partnership, Mobile Baidu, the company’s flagship mobile search app, is providing JD “first-level” access points to the hundreds of millions of mobile users in China who use Baidu to connect with the information and services they need, from its core search platform and suite of products ranging from mapping, music and video, to its popular chatroom platform Baidu PostBar (Tieba). The access points allow users to make purchases of JD products without ever needing to leave the Baidu apps, providing consumers a seamlessly integrated user experience.
Using the companies’ data and sophisticated AI algorithm technology, Baidu and JD are developing cost-effective marketing opportunities that will increase conversion rates. A key focus will be enabling content partners to embed products from JD.com directly in their own content distributed on Baidu platforms, enabling readers to purchase items immediately from JD within the Baidu apps.
JD’s industry-leading insights on consumer behavior, combined with the reach of Baidu will help the companies effectively target consumers better than ever before. The partnership creates a powerful engine for brands and retailers to better understand their target markets.
As Baidu continues to strengthen its mobile foundation and leadership in AI, the company is looking to open multiple core AI capabilities and explore new applications for the technology to create more value. The partnership with JD.com is a major step forward in applying Baidu’s excellent big data and AI capabilities to practical business use cases.
JD has been at the forefront of integrating e-commerce into apps from leading internet players. The company’s entry point in Tencent’s WeChat has proven to be the global industry standard for combining mobile chat and e-commerce. Since that cooperation began, JD has launched additional partnerships with a number of leading Chinese internet players to provide brands precision marketing solutions.