Jun 27, 2017|

JD.com and China Eastern Airlines Announce Strategic Partnership

Alliance to drive synergies through cooperation across key areas including logistics, marketing and cloud services

China Eastern Airlines and JD.com announced a groundbreaking partnership bringing together the top players in China’s e-commerce and travel industries. Featuring a multi-faceted cooperation across areas including logistics, branding, cross-membership promotions and cloud services, the agreement will provide customers of both companies with a wider range of convenient services at highly competitive prices.

“We’re very proud to announce this alliance with China Eastern Airlines, one of China’s most respected airlines,” said Zhenhui Wang, CEO of JD Logistics. “JD.com will benefit from preferential access to China Eastern’s extensive logistics network, allowing us to bring more top products from around the world to our users, faster and at lower cost. We also look forward to helping to enhance China Eastern’s business through cooperation in areas such as cross-marketing, e-commerce and cloud services.”

“As China’s trusted e-commerce leader, JD.com has the right combination of advanced technologies, data resources and online marketing expertise to help take China Eastern’s customer outreach to the next level,” said Zhao Xu, chief accountant of China Eastern Airlines. “Working together, I am confident that we will drive one-of-a-kind synergies across logistics, marketing, branding, and technology that will enhance the lives of our customers throughout China.”

A powerful logistics combination

Both JD and China Eastern Airlines are leaders in the world of logistics – with JD delivering millions of packages a day throughout China, and China Eastern Airlines with an airline network covering 177 countries and districts, and 1,062 destinations. Working together, the companies will combine their strengths to create a one-of-a-kind, global logistics platform on the ground and in the air.

JD Logistics, JD’s new business group, will provide last-mile delivery service for China Eastern membership cards, itineraries and invoices, and China Eastern will provide JD with the most competitive pricing options across its logistics services, including priority cargo pick up, transportation and delivery. Both companies will work together to improve delivery efficiencies by sharing physical resources, integrating company networks, streamlining security channels and establishing a shared air cargo operations network for both domestic and international routes.

The partnership currently covers 10 of China Eastern’s outbound logistics routes, and is set to increase to 20 by the end of 2017.

Engaging consumers through powerful cross-branding 

Already two of China’s most well-known and trusted brands, China Eastern Airlines and JD will embark on joint branding campaigns to bring their message to even more consumers.

China Eastern Airlines recently opened official flagship store on the JD platform is already creating greater visibility for the airline’s wide range of product offerings, including domestic and international tickets. As a core partner for China Eastern Airlines’ air ticket business, JD.com customers will have access to optimized China Eastern air tickets, including domestic and international routes, as well as exciting seasonal promotions and specially tailored products for groups such as students and senior citizens.

The partnership will also extend to cloud services and cross-membership promotions. China Eastern and JD will combine their big data resources to provide customers with improved services and new incentives to promote cross-platform loyalty, leveraging JD’s precision marketing capabilities to create an integrated platform covering tickets and other related products.