Oct 31, 2018|
JD.com and Kappa Launch Fashion Crossover Collection
JD.com, China’s largest retailer, is teaming up with renowned Italian sportswear brand Kappa and Chinese art studio MOROCO Design to launch an exclusive limited edition collection.
The limited edition “Player Kappa x JDX Big Adventure” collection, available only on JD.com, will feature a hoodie, a crewneck and a limited number of canvas gift bags in a chic grey color featuring the signature logo of JDX, JD’s collaborative designer project. The designs for the collection are based on pieces from the Player Kappa Big Adventure collection.
The collection is the latest crossover collaboration by JD and a top international fashion brand, and marks the first time Kappa has teamed up with an e-commerce platform and an art studio. Designs in the collection are aimed at attracting fashion-conscious Chinese consumers who value style and exclusivity. Products will officially go on sale November 1, the opening day of JD’s Singles Day sales period.
“Kappa is known worldwide for its innovative take on contemporary sportswear, so we are excited to bring these unique designs to JD’s fashion-conscious customers,” said Cici Chen, General Manager of JD Fashion Designer Services. “We are thrilled to be able to expand our offerings from such a beloved brand in China.”
“We are thrilled to work with such an innovative company to bring this limited edition collection to Chinese consumers,” said Li Song, General Manager of Kappa E-commerce. “JD is China’s superior destination for authentic fashion, has a deep understanding of Chinese consumers’ preferences, and offers resources from marketing to logistics to ensure this first crossover collaboration will be a success.”
JD’s exclusive crossover collections have been enormously popular with Chinese consumers, who are increasingly looking for streetwear to express their individual identity and fast-paced lifestyle. Earlier this year, the company launched a limited edition line of sustainably produced jeans with popular Dutch brand G-Star RAW and the collection sold out in less than three minutes. Other collaborations have included a women’s apparel collection with Chinese designer Simon Gao, as well as a crossover collection with Mukzin and the movie “Shadow” directed by one of China’s most well-known movie directors, Yimou Zhang.