May 19, 2026|
JD.com Announces First Fully AI-Integrated 618 Grand Promotion, Kicking Off at 8 PM on May 30
Beijing, May 19, 2026 – On May 18, JD.com announced that its annual 618 Grand Promotion will officially begin at 8:00 PM on May 30, offering immediate availability across product categories with globally sourced products, exclusive launches, and official discounts of up to 50% off.
This year’s campaign will also mark JD.com’s first 618 deeply integrated with AI across both consumer experiences and industrial operations. Leveraging the company’s continued investment in technology and deeply embedded supply chain ecosystem, AI capabilities will power innovations across retail, logistics, healthcare, merchant operations, and a wide range of real-world scenarios.
Simpler Savings, Bigger Value
The 2026 JD.com 618 Grand Promotion centers around “Direct Discounts, Up to 50% Off,” with a simplified pricing approach designed to make value easier to understand and access. Consumers can expect a broad mix of discounted bestsellers, limited-time offers, new product launches, and category-wide promotions across the platform.
JD.com is also upgrading its “Double the Price Difference” guarantee that will allow users to submit multiple claims with an extended application period this year, reinforcing JD.com’s commitment to transparent pricing and consumer trust. Additional benefits include platform-wide coupons, food delivery and travel vouchers, enhanced JD Plus member benefits, and flexible payment options including interest-free installment plans.
JD.com’s omnichannel ecosystem will extend the 618 experience across both online and offline environments, leveraging tens of thousands of physical retail and service locations to provide integrated shopping, dining, healthcare, and entertainment experiences.
AI Brings New Products and Smarter Living to 618
As AI-enabled devices become increasingly embedded in everyday life, JD.com’s 618 shopping festival will introduce consumers to a broader portfolio of cutting-edge smart products, including devices powered by JoyInside, an AI agent for smart hardware.
Following a major upgrade, JoyInside is expanding beyond toys and robotics into a wider ecosystem of AI-enabled home products. Consumers will see the debut of new AI-integrated household solutions spanning educational devices, smart learning lamps, intelligent printers, smart mattresses, cooking robots, mobility assistance devices, and more.
Today, JoyInside collaborates with nearly 200 brands across home appliances, robotics, healthcare, toys, and connected devices, embedding AI capabilities into physical products. The company expects JoyInside to be integrated into more than 10 million smart hardware devices this year.
JD.com is also embedding AI capabilities into healthcare, food delivery, home services, home renovation, automotive services, and financial offerings. During 618, JD Health’s AI medical assistant ecosystem will launch new intelligent service capabilities, bringing together AI doctor, nutritionist, and pharmacist agents to connect users with online consultations, rapid testing, home nursing, and medicine delivery services.
AI Across 3,000+ Scenarios: From Industries to Households
JD.com is uniquely positioned to bring AI into real-world applications through its deep integration of AI across industrial and consumer scenarios. Its AI capabilities now power more than 3,000 use cases across retail, logistics, healthcare, industrial supply chains, food delivery, and lifestyle services, helping translate AI innovation into tangible value for businesses and consumers. The company is building the world’s largest Physical AI operations hub, accelerating AI adoption from industries into everyday households.
The company’s AI-related R&D spending is expected to increase by more than 200% this year, supported by a full-stack AI portfolio, including JoyAI LLM, JINGDONG Logistics’ Super Brain LLM, JINGDONG Health’s Jingyi Qianxun medical LLM, JoyIndustrial LLM, and JoyAI-RA embodied intelligence models.
For JD.com’s merchants, AI is evolving from a supporting tool into a new business operating infrastructure. During this 618, AI will directly participate in business diagnostics, merchandising operations, marketing placement, livestreaming conversion, customer service and after-sales support, helping more than one million merchants reduce costs and accelerate growth.
JD.com’s AI-native JoyStreamers are also receiving major upgrades, evolving from AI livestream hosts into end-to-end livestream growth engines capable of planning, presenting, moderating, selling, and performance analysis.
Across logistics operations, JINGDONG Logistics’ upgraded Super Brain LLM will be deployed at scale during 618, enabling deep AI applications across more than 1,000 core logistics and supply chain scenarios. Acting like a real-time navigation system for supply chains, the model dynamically optimises transportation routes for tens of millions of parcels, reducing empty miles and lowering operational costs. New AI-powered inventory diagnostic tools will also help brands and merchants analyse regional demand and inventory levels to enable smarter replenishment decisions.
May 12, 2026|
CHANEL Official Flagship Store Debuts on JD.com with Exclusive Beauty Launches for Gifting Season
As demand for premium beauty and luxury gifting continues to grow in China, JD.com is further expanding its portfolio of global prestige beauty partners through a new partnership with CHANEL.
On May 11, the official CHANEL Fragrance & Beauty flagship store officially launched on JD.com, bringing consumers access to the brand’s iconic fragrance, makeup and skincare collections through a trusted and premium online shopping experience.
The opening comes during China’s peak gifting season surrounding Mother’s Day and May 20th Internet Valentine’s Day in China. To mark the launch, CHANEL is introducing several JD.com-exclusive beauty offerings, including the LES BEIGES HEALTHY GLOW SUMMER ESSENTIALS and the HYDRA BEAUTY Micro Sérum Lèvres, providing consumers with elevated gifting choices and limited-edition luxury experiences.
The partnership also highlights JD.com’s growing momentum in the imported high-end beauty category. Since 2025, JD Beauty has continued to deliver industry-leading growth rate in premium international beauty, supported by JD.com’s longstanding strengths in authentic product assurance, fast delivery and customer service excellence. Increasingly, international luxury beauty brands are choosing JD.com as a strategic platform for reaching Chinese consumers online.
Looking ahead, JD.com and CHANEL will further expand collaboration by bringing more new launches, exclusive collections and limited-edition products to its 700 million+ consumers in China, while continuing to elevate the online luxury beauty experience through trusted service and refined customer engagement.
May 11, 2026|
JD.com and Müller deepen cooperation in cross-border trade in China
At the China International Consumer Products Expo on April 14 in Hainan, JINGDONG Cross-Border (JD Cross-Border), the import platform of JD.com, announced a partnership with the German retail group Müller and its brand and service partner MAAT. The collaboration aims to further develop the presence of selected Müller assortments on JD.com and to increase their visibility through additional sales channels in Hainan.
The official Müller Overseas Flagship Store was recently launched on JD.com, offering Chinese consumers access to a curated selection of high-quality European products, particularly in the beauty and personal care categories. The assortment is complemented by selected suitcases and backpacks. The focus is on quality and authenticity, with the long-term goal of reflecting Müller’s department store character in a digital environment.
“Through our flagship store on JD Cross-Border, we aim to make selected products — primarily sourced from Europe — available to the Chinese market, while leveraging JD.com’s established strengths in logistics, service quality, and market access,” Müller stated. “This enables us to consistently deliver on our commitment to quality and reliability within this sales channel.”
In addition to its online presence, Müller will also be represented with selected products through partner structures in the JD Cross-Border Duty-Free Store in Haikou, which entered its trial phase at the beginning of 2026. The store offers an internationally oriented product range and specifically targets the growing consumer market in the Hainan Free Trade Port.
JD Cross-Border noted the strategic value of the partnership for JD.com’s over 700 million users. “Our collaboration with Müller is designed to help international retailers and brands navigate the complexities of the Chinese market while offering our customers a more diverse portfolio of premium goods. This expansion into the duty-free sector in Hainan is a key innovation in our efforts to drive offline engagement through online traffic, creating a more holistic and immersive shopping journey.”
As Müller’s general agent in China, MAAT is responsible for the operational implementation of the partnership. “Our goal is to effectively integrate cross-border and offshore channels while ensuring a consistent, high-quality brand experience,” MAAT stated.
JD Cross-Border is supporting the collaboration as part of its “10 Billion GigaGrowth Plan,” which aims to facilitate international brands’ market entry and gradual business expansion in China. With its infrastructure, market reach, and local expertise, JD Cross-Border positions itself as a platform partner for sustainable growth in cross-border trade.
(vivian.yang@jd.com)
Mastercard and JD.com Announce Strategic Partnership to Support Business Growth Through Payments Innovation
