by Mengyang He
In concert with the 70th anniversary of the signing of the “Rubber-Rice Pact” between China and Sri Lanka, JD.com has launched an array of new products in the national pavilion of Sri Lanka, including tea, biscuits, coconut oil, etc.
Since opening, JD National Pavilion of Sri Lanka has launched over 50 products, including popular Ceylon black tea brands, including Lions, Impra, and Sinolan. The snacks from Maliban offer biscuits with ginger and coconut flavors and more, allowing consumers to enjoy a taste of South Asia in China, according to Wei Ye, Vice President of JD.com and President of JD Foods.
In recent years, with the consumption upgrade, Chinese consumers have an increasingly strong demand for international high-quality products. In order to provide Chinese consumers with efficient access and excellent experience in purchasing products from all over the world.
Chiranjaya Udumullage, President of China Sri Lanka Association for Trade and Economic Cooperation said, “We are delighted to see Sri Lankan products are well received by Chinese consumers, and partnering with JD.com allows our local specialties to reach nearly 600 million active users.”
“We believe JD.com will be an ideal tool to connect Sri Lankan exporters and industries with its target market in China,” noted Suresh D de Mel, Chairman of the Sri Lanka Export Development Board. “Ceylon tea and Ceylon cinnamon are key national agricultural brands of Sri Lanka in the international market. Black tea is the main export item to China, with a worth of USD 50.6 million exports to China in 2021.”
Ravi Jayawardena, CEO of Maliban Group added, “We recognize the JD National Pavilion of Sri Lanka as a pioneering feat to encourage existing and new businesses to enter the Chinese market.”
For the following year, JD Retail plans to open more than 100 national pavilions, and JD will continue to enrich supply chain, optimize quality control, after-sales service and logistics services, providing consumers with a smooth shopping experience.
by Doris Liu
Vermont-based Burton Snowboards kicked off its official flagship store on JD.com on September 16 with the inclusion of the latest Champion collection, delivering the brand spirit of “We Ride Together” by bringing more diverse individuals shopping on JD.com to join the snowboarding community.
The Champion Collection paid tribute to the resilience and sportsmanship of four of the Burton Team riders, Mark McMorris, Zoi Sadowski-Synnott, Su Yiming and Liu Jiayu by extending design elements on their own snowboards to other products available in JD’s store such as T-shirts, hoodies, hats and more.
Burton, founded in the United States in 1977 by Jake Burton Carpenter, who dedicated the rest of his life to snowboarding, is now a global snowboard, apparel and accessory company. In the last four decades, snowboarding has been propelled with the help of Burton from hobby to a popular sport, and is now more sought after in China where winter sports are greatly promoted to encourage further development especially after the Beijing Winter Olympics.
The launch of Burton’s store on JD enables the J Shop, JD’s fashion and lifestyle business, to bolster snowboarding and share the fun of winter games among over 580 million active consumers including 30 million premium members. JD.com is making every effort to offer a supreme shopping experience as well as helping brands convey their design ideas integrated with brand-specific stories and creativity to consumers.
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