Sep 30, 2026|

Trust and Reliability Put JD.com at No. 2 in Inside Retail’s Asia Brand Conviction Index

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We are pleased to be ranked No. 2 among Asia’s Top 100 retailers and No. 1 in China in Inside Retail’s inaugural Brand Conviction Index, which measures how strongly consumers choose, recommend and intend to continue buying from retail brands.

Released on September 29, the index draws on more than 70,000 consumer interviews across 11 Asian markets and 12 months of YouGov BrandIndex data. Rather than focusing on size or market share, the ranking looks at the strength of the relationship between the retailer and its customers.

What stood out to us was Inside Retail’s focus on trust and reliability in its assessment of JD.com.

“JD earns conviction by turning reliability into a reason to return,” Inside Retail wrote, highlighting our focus on genuine products, dependable delivery, installation and responsive after-sales service. It also noted that these capabilities help reduce uncertainty throughout the purchase journey, particularly in categories where trust can matter more to consumers than simply finding a lower price.

In a separate feature on JD.com, Inside Retail captured this idea particularly well:

“In a market where another discount is always waiting elsewhere, JD stands out by making trust valuable enough that consumers do not judge every purchase on price alone.”

That observation resonates with us. We have spent years investing in the experience behind each purchase, from product authenticity and supply chain capabilities to delivery and after-sales service. As our business expands into more retail and service scenarios, we want customers to know that the same reliability they have come to expect from JD.com will remain at the heart of their shopping experience.

Inside Retail described this as “hard-won confidence” that is extending into more frequent consumer occasions. For us, the recognition is a meaningful reminder that trust is not simply about completing a transaction. It is about giving customers the confidence to come back and to recommend JD.com to others.

Read more from Inside Retail Asia:JD.com trades on the value of trust

 

(vivian.yang@jd.com)

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