Jan 25, 2024|
JD.com Becomes the Exclusive Interactive Partner for CMG 2024 Spring Festival Gala
JD.com announced on January 24 that the company has become the exclusive interactive partner of China Media Group (CMG) 2024 Spring Festival Gala. Users who log into the JD.com app while watching the Gala will have the chance to win gifts including 100 million pieces of New Year’s merchandise and usage rights for cars.
The Spring Festival Gala, also known as “Chunwan,” first aired in 1983 and is broadcasted every Chinese New Year Eve to billions of people around the world. The 2023 Spring Festival Gala attracted 11 billion views, capturing over 76 percent of China’s TV market share, and attracted 188 million viewers on various digital platforms. Renowned for its diverse and captivating performances, the Gala has become a global phenomenon, uniting billions in celebration.
This year marks the second time JD.com will sponsor the Spring Festival Gala. During the 2022 Gala, 1.5 billion RMB ($240 million USD) in virtual red envelopes and physical gifts were distributed amid 69.1 billion times of interactions within JD’s app. Users under the age of 35 contributed to over 56% of the total interactive volume, surpassing the annual average on JD’s app.
Consistently dedicated to bringing consumers more affordable products and better services, JD.com recently launched its Chinese New Year Grand Promotion. Kicking off on January 17, this promotion offers a wide range of high-quality products tailored for the Spring Festival, with a special emphasis on dragon-themed items. Searches for dragon-related products on JD.com have surpassed 23 million since January, with dragon-themed Moutai, commemorative coins, and clothing leading the trend.
Since the start of JD.com’s Chinese New Year Grand Promotion, the transaction volume of dragon-themed products in more than 800 sub-categories on JD.com has soared by more than 10 times compared to the previous year. The significant uptick underscores the cultural resonance and consumer enthusiasm for the Year of the Dragon.
This year marks the twelfth consecutive year of JD providing continuous doorstep delivery service throughout the Chinese New Year holiday. Our commitment to excellence ensures that customers across China can continue to enjoy the same swift and reliable delivery experience they have come to trust. With our efficient logistics network, morning orders become afternoon deliveries, right to your doorstep, even on New Year’s Day.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
JD.com and UK’s Parcel Delivery Company Evri Announce Partnership to Empower Growth of European Brands in China
