Aug 4, 2025|
JD.com Brings Scandinavian Design and Quality to Hundreds of Millions of Chinese Consumers with Launch of IKEA Official Flagship Store
Beijing, August 4, 2025 — JD.com announces the launch of IKEA’s official flagship store on its platform, making IKEA’s signature Scandinavian design and extensive product range directly accessible to JD.com’s vast online customer base. The opening underscores both companies’ shared commitment to meeting China’s growing demand for personalized and diverse home living solutions.
JD.com’s extensive coverage, efficient logistics, and digital operations will complement IKEA’s expertise in the home furnishings sector, offering consumers a one-stop, high-quality, cost-effective living solution.
The JD.com IKEA flagship store features 6,500 products, across 168 categories, including the exclusive debut of BÄSTBOLL gaming chair, MÅLOMRÅDE gaming desk and more. JD.com and IKEA plan to expand both product categories and selections in the future to meet the evolving needs of Chinese consumers.
In addition to retail collaboration, IKEA will partner with JD Logistics to leverage its nationwide in-house delivery network to fulfill parcels from the flagship store, allowing IKEA to extend its reach to regions beyond the footprint of its physical stores in China. Over more than a decade, JD.com has developed a reputation for offering same- and next-day delivery services in China as standard, with the company now fulfilling 95% of orders within 24 hours, ensuring an efficient shopping experience for customers.
The official IKEA flagship store on JD.com will be able to deliver a more immersive shopping experience to customers, powered by JD.com’s Naked-Eye 3D Solution, “Mini Liying”. This means shoppers can enjoy a 3D visualization of some IKEA products by simply tilting their mobile phones, without wearing glasses or a headset.
Yanzhong Yao, SVP of JD.com and President of JD Retail Appliance and Home, said: “We are thrilled to welcome IKEA to JD.com. This collaboration not only expands our home category brand offerings, but also brings more inspiring and high-quality home shopping options to consumers. By leveraging JD.com’s expertise in supply chain management and digital operations, combined with IKEA’s extensive experience in home living, we’ll continue to enhance the online shopping experience for Chinese households.”
Pontus Erntell, President & Chief Sustainability Officer at IKEA China, said: ” Since 2018, IKEA China has been steadily expanding our digital presence and strengthening the omnichannel development. The launch of IKEA JD Flagship Store marks another important milestone under our “Growth+” strategy, enabling us to enhance our accessibility to more Chinese families who value quality and service, and further enhance our omni retail ecosystem. We are pleased to collaborate with JD.com to bring a more convenient and diverse home furnishing shopping experience, and to create a better everyday life to the many more families in China.”
The launch of IKEA’s flagship store on JD.com further strengthens IKEA’S omnichannel strategy in China. In recent years, China’s home furnishings market has been experiencing a dual trend of diversified consumer demand and omni-channel integration. Younger consumers, who are the primary driving force, have increasingly diverse aesthetic and functional demands for their homes, with a convenient one-stop shopping experience becoming the norm.
Growing demand among Chinese consumers for high-quality global home brands is driving the accelerated entry of international brands into the Chinese market and JD.com is the preferred partner of many of these brands. In the first half of 2025, the number of international brands joining JD Home grew by over 130% year-on-year. JD.com will continue to work closely with global partners like IKEA to unlock new growth opportunities, and constantly optimize its supply chain and strengthen its service capabilities. The company has already established partnerships with brands such as MUJI, Natuzzi Italia, HAY, &Tradition, Georg Jensen, LOEWE, LE CREUSET, Villeroy & Boch, and RIEDEL, and many more.
Jul 21, 2025|
JD Super Signs RMB 500 Million Procurement Deal with Major Australian Beef Suppliers
JD Super, the supermarket division under JD.com, has signed a major procurement agreement worth RMB 500 million (USD 70 million) with three leading Australian beef suppliers: Coles, Bindaree Food Group, and Stanbroke. This partnership marks a significant step in JD Super’s effort to source high-quality global products directly from producers, provide Chinese consumers with premium, cost-effective imported beef, and open new opportunities for international partners.
The deal encompasses a diverse selection of premium beef products, including grass-fed, grain-fed, Angus, and Wagyu beef, all sourced directly from these industry leaders. Coles, an iconic Australian retailer dating back more than 110 years, handles more than 500,000 cattle annually and is known for its high-quality standards. Bindaree, a prominent global supplier, is expanding its Myola feedlot to a capacity of 35,000 cattle and handles over 5,000 cattle each week. Stanbroke, an industry leader, manages 1.2 million hectares of pastureland and produces internationally certified Wagyu, Angus, and both grass- and grain-fed beef.
This collaboration enables Australian beef producers to address key challenges in the Chinese market, such as low brand recognition and high retail prices caused by traditional multi-layer distribution. By partnering directly with JD Super, these suppliers gain access to Chinese consumers more easily, cut out middlemen to offer more competitive prices, and strengthen their brand awareness in China.
JD Super, which is the only e-commerce platform sourcing beef directly from Australia, leverages JD’s vast customer base of nearly 600 million active users and advanced digital infrastructure to boost partners’ visibility and sales. Through targeted traffic support, effective consumer feedback tools, and JD’s intelligent supply chain, suppliers gain valuable insights into consumer preferences, allowing them to refine their products and foster greater brand loyalty and repeat business.
“This partnership strengthens JD Super’s supply chain, ensuring a stable and diverse range of high-quality Australian beef for our customers,” said a JD Super spokesperson in the fresh food division. “We are dedicated to working with top global suppliers to deliver exceptional products at great value, while helping our partners grow and increase brand recognition.”
JD Super aims to deepen its relationships with leading global producers, create value for partners, and bring superior quality products to consumers around the world.
(vivian.yang@jd.com)
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