by Rachel Liu and Tracy Yang

On May 18^th, English footwear brand Church’s under the Prada Group officially joined JD, bringing premium British fashion to Chinese customers. With the addition of Church’s, JD is now the only Chinese e-commerce platform presenting four brands under the Prada Group. Prada, Miu Miu and Car Shoe joined during “June 18 (“618”) Grand Promotion” last year.

JD will offer Church’s iconic products and bestsellers, as well as the new novelties from SS20 collection.

JD and The Prada Group are also celebrating the one year anniversary of store opening on JD.com. Prada and Miu Miu will both present exclusive products for the May 20^th festival (520 – an internet Valentine’s Day celebrated in China), exclusively for JD customers. JD customers may also explore SS20 collections of Prada and Miu Miu.

“We are excited to welcome Church’s on JD and to hold the anniversary event with Prada, deepening our collaboration.” said Kevin Jiang, president of international business at JD Fashion and Lifestyle, “When we work with the Prada Group, we are using our big data to boost the sales and reach younger customers. We would like to extend their premium offline shopping experience to online shopping. ”

Since the cooperation began, sales of Prada on JD.com have grown rapidly, performing well during the epidemic period. Prada has many high-end and young customers on JD, among which over 75% are senior white collars and around 50% are born after 1985. JD and Prada are also exploring omnichannel solutions, to bring more convenience to consumers.

(liuchang61@jd.com; tracy.yang@jd.com)