May 19, 2020| JD Retail

JD.com Carries Fourth Brand from Prada After Tying Knot for One Year

Tracy Yang

by Rachel Liu and Tracy Yang

On May 18^th, English footwear brand Church’s under the Prada Group officially joined JD, bringing premium British fashion to Chinese customers. With the addition of Church’s, JD is now the only Chinese e-commerce platform presenting four brands under the Prada Group. Prada, Miu Miu and Car Shoe joined during “June 18 (“618”) Grand Promotion” last year.

JD will offer Church’s iconic products and bestsellers, as well as the new novelties from SS20 collection.

JD and The Prada Group are also celebrating the one year anniversary of store opening on JD.com. Prada and Miu Miu will both present exclusive products for the May 20^th festival (520 – an internet Valentine’s Day celebrated in China), exclusively for JD customers. JD customers may also explore SS20 collections of Prada and Miu Miu.

“We are excited to welcome Church’s on JD and to hold the anniversary event with Prada, deepening our collaboration.” said Kevin Jiang, president of international business at JD Fashion and Lifestyle, “When we work with the Prada Group, we are using our big data to boost the sales and reach younger customers. We would like to extend their premium offline shopping experience to online shopping. ”

Since the cooperation began, sales of Prada on JD.com have grown rapidly, performing well during the epidemic period. Prada has many high-end and young customers on JD, among which over 75% are senior white collars and around 50% are born after 1985. JD and Prada are also exploring omnichannel solutions, to bring more convenience to consumers.

(liuchang61@jd.com; tracy.yang@jd.com)

Jul 30, 2021| JD Retail

JD Unveils Largest ChinaJoy Show and Upgrade of JD E-sports

Vivian Yang

by Vivian Yang

JD.com launched its biggest ever 3,000-square-meter exhibition at the China Digital Entertainment Expo & Conference, a.k.a ChinaJoy2021, which is taking place from July 30 to August 2 in Shanghai.

The exhibit is designed to showcase the latest gaming industry trends, what motivates China’s Gen-Z consumers, as well as the tremendous marketing opportunities arising from these developments, according to JD’s planning team for ChinaJoy.

As China’s most well-known shopping platform particularly in the area of electronics products, JD will spotlight a number of new gaming products on site to bring a fresh experience for visitors. Beyond that, brands and products ranging from fashion and cosmetics to home appliances and furniture have also joined the bandwagon to introduce their co-branded offerings or tailored-made products in JD’s exhibit and via JD’s online platform.

China’s e-sports market is expected to reach RMB 270 billion yuan by 2022, and will be an official event for the 2022 Asian Games in Hangzhou, China. In response, JD is ramping up efforts to tap the potential of this market and associated partners to incubate a wider industry ecosystem.

During this year’s ChinaJoy, JD announced that it will update its JD Esports plan, which was launched at ChinaJoy 2020 in collaboration with device makers like Lenovo, gaming leaders like Tencent and livestreaming platforms like Huya, to develop a one-stop e-sports service platform encompassing hardware, software, content and events.

As Gen-Z is driving much of the growth in this market, JD is also increasing its marketing outreach to younger consumers. A lineup of live shows, games and interactions with e-sport influencers will be rolled out during the three-day event to appeal to young visitors with interest in anime culture.

Furthermore, JD’s efforts in cultivating the market have also included two gaming teams in recent years, both of which have gained wide popularity among young gamers and wider audiences: JD E-sports (JDE) for Peacekeeper Elite League (PEL) and JDG (JD Gaming) Intel e-Sports Club for League of Legends (LoL). The latter is one of the top performing teams in the League of Legends Pro League (LPL). Plus, JD has organized the nationwide annual e-sports tournament JD Cup since 2014, in an effort to grow awareness of JD as a one-stop platform for everything related to e-sport, from gadgets, content to entertainment.

Major Zhu, head of integrated marketing of JD Retail, said during the expo that JD will continue to deepen its investment in e-sports. Basing on the company’s strength in supply chain and big data, it can leverage its deep understanding in e-sports to bring partners together, presenting more high-quality products, services and entertainments for the growing e-sports fan base, and contributing to the development of China’s e-sports industry.

(vivian.yang@jd.com)

| JD Retail

Dada Ramps Up Expansion of Autonomous Delivery in Partnership with JD

Hui Zhang

by Hui Zhang

Dada Group (Nasdaq: DADA) (“Dada”), China’s leading local on-demand delivery and retail platform, today announced that it is set to advance an autonomous delivery operation open system, which has already been adopted by SEVEN FRESH and Yonghui Supermarket to normalize the scalable use of unmanned delivery vehicles for on-demand delivery service. Teaming up with JD Logistics and autonomous delivery vehicle developer White Rhino, Dada Group will jointly establish the autonomous delivery ecosystem in the supermarket scenario.

Dada Now, Dada’s on-demand delivery platform, has leveraged its proprietary software and technologies for on-demand delivery and massive online shopping scenarios to develop the autonomous delivery operation system for unmanned delivery vehicles in supermarkets. The system has realized automatic order distribution for supermarket stores, and can manage package loading, terminal connection, and abnormal order operation through its human interaction system in order to assist the unmanned vehicles in efficiently fulfilling the online orders. Dada Now’s autonomous delivery operation open system has already been applied by SEVEN FRESH and Yonghui’s unmanned vehicles to cover a dozen neighbourhoods, fulfilling nearly 5,000 orders with driving mileage over 10,000 kilometres.

The demand for online grocery delivery service is growing fast in China. According to the report “China’s On-demand Retail Industry 2021” conducted by iResearch this June, consumers are increasingly embracing on-demand consumption, with the most commonly purchased categories including fruits and vegetables, dairy products, meat and eggs. This rapid growth in on-demand delivery, rising labour costs and a shortage of couriers have at times led to difficulty in fulfilling orders quickly for consumers. The unmanned delivery vehicles provide a viable alternative to address these challenges.

Compared with traditional delivery, unmanned vehicles feature lower delivery cost, larger carrying capacity, stronger stability, and higher safety, for one-hour delivery. For example, the manufacturing for JD’s autonomous delivery vehicles includes over 50 processes and over 140 checks for quality to ensure its stability. And the vehicles support “scheduled delivery,” in which customers can designate times for the vehicle to come to their neighbourhoods. The unmanned vehicles can be deployed in extreme weather conditions, as well as peak and out-of-business hours to autonomously complete delivery missions when the availability of delivery riders is limited.

The on-demand delivery industry has become more open and collaborative as an ecosystem. Technology is playing a core role to help partners collaborate through digital platforms, and to optimize operational efficiency. As the establisher of the unmanned delivery ecosystem, Dada also aims to link its upstream and downstream partners, and scale up the R&D of the software and infrastructure for autonomous delivery services as part of its latest effort to accelerate the transition to the era of smart delivery. To expand its unmanned delivery network, Dada Now together with JD Logistics and White Rhino, plans to bring unmanned delivery to the daily lives of China’s urbanites.

“On-demand delivery is one the first application scenarios where unmanned delivery vehicles are commercialized. We are confident that the combination of Dada’s system for autonomous delivery and our partners’ highly intelligent delivery vehicles will enable sweeping delivery cost reductions, make our roads safer, lower carbon emissions, and bring greater value to retailers and business partners,” said Jun Yang, Co-Founder, Director and CTO of Dada Group.

(zhanghui36@jd.com)