Aug 30, 2024|
JD.com Commits RMB 1 Billion to Establish JD Fashion as a Premier Fashion Destination
JD.com (also known as JINGDONG) has announced an expansion in its apparel business with an additional investment of RMB 1 billion aimed at establishing JD Fashion as a leading destination for stylish global apparel. This investment, a combination of financial capital and market resources, will broaden and enhance the range of fashion offerings available to consumers, providing a significant boost for both domestic and international brands.
This initiative aims to introduce a variety of stylish new products to JD’s customers, featuring simultaneous launches by thousands of brands on JD’s online platform. These launches will be bolstered by enhanced marketing initiatives and will leverage JD Fashion’s expansion into new realms through partnerships with celebrities, acclaimed designers, and innovative cross-industry collaborations. Central to these efforts is JD’s Little Magic Cube channel, an innovative marketing tool focused on accelerating product launches. By leveraging the Little Magic Cube and external marketing resources, JD will help brands effectively engage target audiences and reduce the time-to-market for new products.
Additionally, as part of this investment, JD.com’s ’10-billion-yuan Discount’ program will offer daily opportunities for customers to enjoy a RMB 30 discount on purchases of RMB 300 or more.
In collaboration with influential media platforms such as VOGUE and Xiaohongshu (also known as RED), JD Fashion will also unveil upcoming fall and winter fashion trends on September 6 to provide fashion-savvy shoppers with a rich selection of stylish choices and content, enriching their shopping journey.
Since the beginning of 2024, JD.com has reported a 60% year-on-year increase in leading apparel and footwear brands and a 200% increase in third-party apparel merchants. Over 100 sub-categories have experienced a fivefold increase in new product launches. JD.com maintains partnerships with leading fashion groups including Inditex, H&M, and GAP, and offers selections from over 90% of the world’s most recognized luxury brands, including Louis Vuitton, Gucci, Tiffany & Co., Bottega Veneta, Saint Laurent, and more.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com Expands Global Sales with Enhanced Shipping Options and Free Delivery in the US, Japan, and Singapore
