May 24, 2022|
JD.com-Developed Omnichannel Agricultural Products Wholesale Trading Platform Sees Transaction Boom amid COVID-19
by Vivian Yang
China’s first omni-channel agricultural products wholesale trading platform “Yinongpi (亿农批)”, jointly created by JD.com and Dili Group, one of China’s leading operators of agricultural produce wholesale markets, has grossed nearly RMB 200 million yuan of transaction volume in the past nine months since launching in September 2021, according to JD.com.
The platform supports both remote and on-site transactions for agricultural products, a set of digitalized functions such as sales and inventory management, price index monitoring, food safety tracing system and other tools, as well as logistics, insurance and financial services, which are much needed in recent months to ensure timely fresh produce supplies as multiple regions in China face COVID-19 disruptions.
Yinongpi, JD’s omni-channel agricultural products wholesale trading platform
“As a result of the epidemic, we have fewer offline clients this year, but through Yinongpi, many clients reached us online,” said Jinyu Li, from the Jinyuxiangyun vegetable wholesales company, which was an early user of Yinongpi. “Under the help of the platform, our sales for produce in the first quarter achieved 30 percent year-on-year growth, including beans, cabbages, potatoes, onions and other vegetables.”
The first project based on Yinongpi platform was launched in Shouguang of Shangdong province, China’s largest vegetable production base, under a collaboration with Dili Group since last September. Thanks to the transparency the platform provides in the entire trading process, traders’ operating efficiency has been greatly improved, transaction cost lowered, and market regulators are able to carry out more timely supervision work to further safeguard the overall transaction process. Daily average transaction volume in Shouguang exceeded RMB 3 million yuan on the platform in the past nine months.
Yi Zhao, head of the omni-channel ecosystem development department under JD Super said that JD will continue to deepen cooperation with the agricultural products logistics park in Shouguang and to move all of the transactions in the park onto Yinongpi. At the same time, the platform will expand its services in food origin tracing, big data analysis, park management, financial and logistics support.
Meanwhile, Tengzhou, another county of Shangdong province that is famous for its potato production with over 2 million tons of yearly output, is leveraging Yinongpi to upgrade its supply chain and expand sales channels, not only in big Chinese cities but also to foreign markets such as Malaysia, Australia and other countries. This project between Tengzhou and JD.com officially launched in May of this year, is expected to achieve an annual output value of more than RMB 5 billion yuan in the near future.
production base in Tengzhu, Shandong province
“Yinongpi is a meaningful attempt for the agricultural products wholesales sector’s transformation, and will play an active role in exploring new potential in agricultural development,” Zhao added. “Under China’s drive for rural revitalization and digital economy, we hope the growth of the platform will create both industrial and social value.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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