Nov 11, 2022|
JD.com Embraces Metaverse to Bolster Singles’ Day Luxury Shopping
by Doris Liu
As the luxury industry is pursuing digital transformation, JD.com is utilizing technologies such as VR, AI and digital collectibles in omni-channel scenarios during the ongoing Singles’ Day Grand Promotion, helping create an emotional connection and fulfill consumers’ desire for an exclusive shopping experience.
Louis Vuitton’s LV Archlight Sneaker with a futuristic design, a classic CELINE Ava bag along with BULGARI Divas’ Dream necklace can all be experienced via 3D visualization, enabling JD’s customers to view product details from 360 degree field of vision. To further optimize the shopping experience, CELINE considerately added a size comparison function, using an iPhone as a reference, so that consumers can visually estimate the actual size of the Ava bag; meanwhile BULGARI Divas’ Dream necklace continues to offer augmented reality (AR) try-ons for different colors of the jewelry.
“We embrace digitalization and have partnered with JD.com for 19 international premium brands,” said Andrew Wu, LVHM Group President of Greater China. “LVMH Group looks forward to continuing to join hands with JD.com to build up the digital development and upgrade of high-end brands.”
Some luxury brands chose blockchain-based digital collectibles to emphasize their unique and irreproducible features. From November 6 to 11, consumers who purchase among 20 designated products in JD’s Max Mara flagship store have a chance to receive a limited-edition digital collectible featuring a skiing teddy bear. German brand MCM has also prepared a digital collectible of its M PUP VISETOS doll, which embodies a mix of playfulness and poise, for the first 500 consumers. The form of digital collectibles inherits the brand characteristics and unlocks modern novelty while embodying the brands’ classic heritage, and magnifying the charm of the world’s top brands.
According to a report on the luxury market jointly released by the consulting firm Boston Consulting Group (BCG) and Tencent Marketing Insight (TMI), the importance of the digital ecosystem continues to strengthen in terms of purchase channel of luxury goods. Based on consumers’ most recent luxury purchases, 39 percent opted for online shopping. Yaok Institute, a luxury research and consulting organization, expected that the online sales of luxury goods make up more than 30 percent of the overall transaction volume of the industry in China.
In this context, the J Shop, JD’s fashion and lifestyle business, is engaged in introducing more innovative digital methods to help its over 400 luxury brands embrace the metaverse based on the capabilities of technology, digitally intelligent supply chain and mature operation mechanism, etc. By crossing the physical-digital divide smoothly, luxury labels and consumers will reach a balance in an immersive experience both online and offline throughout the shopping journey, which will further contribute to the growth of online luxury consumption.
Apr 18, 2024|
JD.com Awarded 2024 INFORMS Prize for Excellence in Operations Research and Analytics
JD.com is honored to announce that it has been awarded the 2024 INFORMS Prize. This recognition makes JD.com the first Asia-based enterprise to receive the award, highlighting its pioneering use of advanced analytics and operations research/management sciences (OR/MS) within its business operations.
The INFORMS Prize is awarded an organization that has repeatedly applied the principles of advanced analytics and OR/MS in pioneering, varied, novel, and lasting ways. Previous recipients include Walmart, Wayfair, Amazon, UPS, Booz Allen Hamilton, BNSF Railway, Walt Disney Company, U.S. Air Force, General Motors, Intel, HP, IBM, Ford, Procter & Gamble and GE Research.
Speaking on behalf of the selection committee, Mehmet Gumus, 2024 INFORMS Prize committee chair, remarked: “JD.com is showcasing data science as a source of business success and a necessary element to achieve customer satisfaction with continuous and dedicated practice. JD.com is truly deserving of this prestigious prize, and the entire O.R. and analytics community joins INFORMS in thanking them for their priceless contributions to the field and the business world.”
JD.com’s commitment to enhancing operational efficiency and customer service through OR/MS has been integral to its success. The company has developed an independently managed intelligent supply chain system that utilizes cutting-edge operations research algorithms to optimize warehouse management and logistics operations. This includes the operation of hundreds of intelligent warehouses and dozens of “Asia No. 1” intelligent logistics parks.
“We are honored to accept the INFORMS Prize and will continue to be steadfast in our dedication to leveraging the transformative potential of operations research,” said Sandy Xu, CEO of JD.com. “Our company’s supply chain not only aims to lead the industry, but also enhance the efficiency and well-being of our entire ecosystem.”
By the end of the fourth quarter of 2023, JD’s supply chain infrastructure assets had grown to RMB 153.8 billion, an increase of 16% year-on-year. Managing over 10 million self-operated SKUs, JD has achieved a global leading average inventory turnover of 30.3 days. This operational prowess enables JD to fulfill 95% of retail orders within 24 hours, significantly enhancing customer satisfaction and setting new standards in the industry.
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JD Super’s Ninth Annual “Baby Party” Campaign: Supporting Families with Newborns
JD Super, JD.com’s omni-channel supermarket division, successfully concluded its ninth annual “Baby Party” campaign, which ran from April 1st to 14th. Collaborating with leading brands from home and abroad, the campaign introduced new products and services designed to improve the shopping experience and reduce expenses for families with newborns.
Pioneering services included the “Fresh Milk Powder Express,” guaranteeing delivery of farm-to-consumer baby formula within 28 days, and the “Free Diaper Offers for Newborns” initiative, set to distribute one million diaper packs annually. Moreover, the “Life’s First Bottle” project significantly reduces the costs of high-quality milk bottles by offering them exclusively online at a 50% discount.
JD Super’s specialized after-sales services extend to over 90% of the company’s self-operated products, offering services such as free returns or exchanges. Another highlight was the introduction of the Chun Rui milk formula, developed in partnership with Feihe, a leader in infant milk production. This collaboration ensures top-quality products at better value for families.
Additionally, JD Super launched an online portal dedicated to public welfare activities, which promotes cost-saving measures, shares knowledge on baby care, and supports charity initiatives.
As part of its commitment to philanthropy, JD Super donated essential baby supplies valued at over one million yuan to 1,000 families in the economically disadvantaged Liangshan Yi Autonomous Prefecture of Sichuan Province, supporting local parents in this region.
The 2024 Report on Cost of Childbearing and Childrearing in China shed light on the challenges faced by parents, including limited free time and growing anxiety over rising costs and product safety. JD Super aims to mitigate some of these concerns by providing support to families nationwide.
JD Issues “De-Carbon Vouchers” to Raise Awareness of Green Logistics
