Nov 12, 2022|
JD.com’s Record-breaking 2022 Singles’ Day Grand Promotion Reflects Robust Consumption Vitality
JD.com’s record-breaking 2022 Singles’ Day Grand Promotion came to its end at 24:00 on November 11, concluding the 11-day promotion which started at 8 pm on October 31. Growth rate exceeded the industry average. Since last year, JD.com began kicking off the promotion 4 hours before midnight, allowing consumers to place orders without having to pull an all-nighter.
During this Singles’ Day stint, high quality products and big brands have become consumers’ favored choices across product categories. In the first minute of JD Singles’ Day “Peak 28 Hours” starting at 8 pm on November 10, Apple saw transaction volume jump over RMB 1 billion yuan. In these first ten minutes, transaction volume of gaming TVs, fresh air ACs, and self-cleaning sweeping robots increased 100% year on year. Transaction volume of XR glasses and XBOX increased three times. Transaction volume of top fashion brands from LVMH Group including BVLGARI, CELINE, FENDI, and LOEWE increased 18 times. At the same time, transaction volume of 87 international beauty brands increased 200%, and over 500 international brands on JD Worldwide, JD’s import product platform, increased over 100%.
“We have partnered with JD.com for 19 premium brands in the categories of fashion clothing, bags, jewelry, watches, wines and spirits, perfumes and cosmetics. During this year alone, we have added 10 key brands to the collaboration,” said Andrew Wu, LVHM Group President of Greater China. “Congratulations to JD.com for its continuous progress.”
Sales data reflects growth in shopping confidence, with consumers continuing to pursue solid products, prices and services. During the whole Singles’ Day promotion, JD’s price guarantee service was clicked over 500 million times, eradicating consumers’ worries about price changes over 30 days.
Consumption on new products continues to grow, and new users are vitalizing the market. JD.com provided nearly 20 million new items this Singles’ Day, with the total transaction volume increasing 1.57 times compared with the same period in October, of which half achieved a month-on-month growth rate of over 200%. According to JD.com’s data, the best-selling new products fall under the categories of cell phones, laptops, washing machines, refrigerators and flat TVs. As for new users, customers aged under 35 account for 63 percent of the total new customers on JD.com.
Consumption in mid- and lower-tier markets has grown healthily. Average basket size from new lower-tier market consumers increased 12% year on year. Consumers in these markets also buy electronics and home appliances more often. Transaction volume of home appliances in fifth- and sixth-tier cities increased 97 percent compared with last year. During the promotion, transaction volume of nearly 10,000 kinds of agricultural products surpassed RMB 100,000 yuan, with 23 percent of fresh produce realizing 100% growth rate in sales.
JD.com also actively promotes the green consumption concept. Since the beginning of 2022 until now, JD Home Appliance’s trade-in service has helped reduce 262,000 tons of carbon emissions.
“This Singles’ Day, JD.com further increased its investment in optimizing the ecosystem, lowering operations costs and improving service guarantees, to help brands and merchants, especially SMEs, seize growth opportunities,” said Lijun Xin, CEO of JD Retail. In the first 28 hours starting at 8 pm on October 31, transaction volume of nearly 50,000 small and medium-sized brands and 70,000 small and medium-sized merchants increased 100 percent. Consumer-to-Manufacturer (C2M) enables partners to embrace fast growth and reduce product launch time by 67%. Transaction volume of C2M-based products increased 32.7 times this Singles’ Day.
Additionally, more than 200,000 nationwide physical stores launched on JDDJ and Shop Now, an increase of 100 percent compared with last Singles’ Day, to offer on-demand retail service with one-hour delivery to consumers.
Behind the scenes, thanks to JD’s self-owned 1,400+ warehouses, smart supply chain and logistics infrastructure, hundreds of delivery robots and so on, customer orders are being processed swiftly to be delivered to customers’ doorsteps nationwide.
Apr 22, 2024|
JD.com Debuts AI Digital Representative of Founder Richard Liu During Livestream, Drawing 20 Million Views in Under One Hour
During a livestream on April 16th, JD.com introduced an AI digital representative of its founder, Richard Liu (Qiangdong Liu), nicknamed “procurement and sales manager Brother Dong (采销东哥).” Liu appeared in both JD Home Appliances and JD Supermarket’s livestreaming rooms, attracting over 20 million views within the first hour and generating RMB 50 million in sales throughout the entire livestream.
The digital representative almost perfectly replicates Liu’s facial expressions, body language, gestures, and voice, capturing even the subtlest movements of his fingers. Behind this technology is JD Cloud’s ChatRhino, an advanced large language model (LLM) that brings the avatar to life.
Behind the Technology
The LLM precisely mirrors Liu’s distinctive expressions and movements, naturally weaving in his occasional finger twiddles while he speaks, accentuating points with hand gestures, and adding nods at just the right moments for emphasis, creating a natural and authentic representation. Perfecting the voice proved to be a greater challenge. Those who have heard Liu speak are well-acquainted with the distinct inflections of his Suqian accent—a characteristic touch from his small-town roots in Jiangsu province. Observers will note the brisk pace of his speech, lighter enunciation, and his tendency to meld words in a seamless flow. His “sh” sounds carry a nasal quality, and he often addresses people as “brothers” to boost morale.
While programming the standard Mandarin dialect is relatively straightforward, teaching the AI to adopt the nuances of the Suqian dialect and Liu’s unique vocal patterns required a precise level of customization from the ChatRhino LLM. For example, the LLM had to provide accurate judgments on when to introduce the nasal tonality or the specific moments to merge words, ensuring the AI’s linguistic output mirrored Liu’s signature speaking style authentically.
Beyond replicating vocal characteristics, the AI’s voice must also be suitable for the casual, dynamic atmosphere of e-commerce livestreaming, such as adopting colloquialisms like “xiong di men” — a phrase comparable to “folks” or “guys” in English — to create a friendly rapport with the audience. JD Cloud’s ChatRhino team fine-tuned the model to focus on sociable nuances. The initial dataset for the LLM consisted predominantly of Liu’s formal speeches—spirited and compelling, yet too ceremonious for the interactive world of livestreaming. To cultivate a more congenial and approachable persona, the team utilized Liu’s recent casual conversations as the primary source material, rich with personal anecdotes and travel tales. This approach shaped the AI’s voice into one that is that is not only natural and approachable but also genuinely engaging for the end user.
As a fully self-developed technology product of JD Cloud, the ChatRhino Digital Representative solution has already served over 4,000 brand merchants, contributing to a 30% increase in order conversion rate during idle hours and helping merchants reduce livestreaming costs, enhance operational efficiency, and optimize user experience. Equipped with 50,000 hours of voice data, this technology enables digital representatives to intelligently adapt to various livestreaming styles dynamically.
The AI is also adept at managing 70% of routine live chat inquiries autonomously without any manual intervention, while also optimizing its responses with a self-improving algorithm. For instance, digital representatives can autonomously fields questions using product details and scripts, and post-livestream, and assimilate new information. Mirroring the acumen of seasoned sales professionals, it boasts a 90% accuracy rate in offering tailored product recommendations when solicited by customers.
The recent introduction of a cutting-edge livestream control console serves as the “brain” for the digital representative solution. It diligently monitors real-time inventory, adjusting the showcased products in the livestream and tailoring the script to ensure relevance—sidestepping items that are out of stock and spotlighting those in high demand. It also gauges and fine-tunes the frequency and style of interactions based on live audience engagement. With this advanced platform, businesses managing multiple livestreams can effortlessly operate thousands of sessions concurrently via cloud services, bypassing the need for intricate local setups. This innovation yields a substantial cost reduction of 30%.
Human-Machine Synergy
The intention behind digital avatars is not to outshine or compete with human talent but to harness the potential of technology to work in concert with livestreamers, maximizing overall growth. Essentially, the digital representative solution serves as a tool for brands and merchants to leverage long-tail traffic once real livestreamers conclude their broadcasts. JD’s analytics indicate this strategy can boost order conversion rates by 30% during off-peak hours, such as late into the night.
Digital representatives also excel in specific product categories that require detailed explanations, such as health products like nursing beds, electric wheelchairs, and oxygen concentrators. The solution can provide constant, round-the-clock guidance, adding substantial value to livestreams when traffic is typically lower.
Last week, JD.com announced an investment of one billion yuan into video content creation. This investment underscores JD’s commitment to leveraging the power of short videos and livestreams to transform the online shopping experience for its users and create new growth avenues for brand merchants.
Apr 20, 2024|
JD.com Unveils Ambitious Plans for 618 Grand Promotion: Aiming to More Than Double High-Performing Merchants
JD.com is gearing up for this year’s 618 Grand Promotion with an ambitious goal: to more than double the number of merchants achieving sales over one million yuan on its platform. At the recent Conference of Merchants and Ecosystem Partners on April 18, JD.com introduced a range of supportive initiatives aimed at achieving this ambitious target.
Sandy Xu, CEO of JD.com, noted at the conference that the company will dedicate significant resources to bolster traffic support, incorporate advanced AI technology, and enhance service capabilities. These efforts are particularly focused on empowering third-party merchants, including small and medium-sized enterprises in its marketplace.
Key initiatives include optimizing the platform’s traffic distribution ecosystem to prioritize highly-rated stores and products and competitively priced products through enhanced search and recommendation mechanisms. Additionally, JD.com will continue to offer merchants free access to high-traffic channels, which include significant incentives such as the popular 10-billion-yuan discount and free shipping programs.
To engage more content creators, JD.com recently announced that it will allocate over one billion yuan in cash incentives and traffic resources. This investment aims to cultivate a vibrant ecosystem that supports merchants’ traffic, business growth, and innovation.
At the core of JD.com’s strategy is technological innovation, which involves integrating AI-driven solutions into merchant operations. This includes the deployment of JD’s proprietary large language model, ChatRhino, and an AI-empowered merchant operation platform that offers are variety of free AI applications, and more. These technologies streamline various operations scenarios, enhance efficiency, and reduce costs for merchants.
For instance, On April 16th, JD.com unveiled an AI digital avatar of its founder, Richard Liu, as a sales host on its livestreaming platform. This event attracted 20 million viewers in just one hour and generated sales exceeding RMB 50 million ($6.9 million). This AI-driven virtual host technology, developed by JD Technology, is now supporting over 4,000 brands on the platform. Additionally, merchants such as a sashimi knife seller can utilize JD.com’s AIGC content generation tool to quickly produce high-quality demonstration images, bypassing traditional costs associated with product photography.
JD.com also continues to enhance its service capabilities, particularly for small and medium-sized merchants. This includes personalized business guidance, comprehensive training programs, and upgraded after-sales services, ensuring a seamless shopping experience for customers.
As of March 2024, JD.com has seen a significant increase in active third-party merchants on its platform, surpassing one million. This growth is a testament to the platform’s effectiveness and its appeal to both new and established merchants.
JD.com Embraces Metaverse to Bolster Singles’ Day Luxury Shopping
