JD.com Expands Philanthropic Commitments with Program for Children with Developmental Disabilities

JD.com has launched a new charity program that benefits children with developmental disabilities such as autism and Down syndrome. The new initiative, called “Creating Happiness Together”, will raise money for World of Art Brut Culture (WABC), a Shanghai NGO devoted to supporting special needs individuals through creative art therapy treatment.

As part of the program, JD.com will unveil and promote a new page on its site featuring some 300 popular items, such as computers and consumer electronics, from 50 top brands, including Xiaomi, JBL, and deli, among others. A portion of the proceeds from every purchase on the new page will go to WABC.

Ahead of the program’s launch, JD encouraged the children supported by WABC to submit paintings. JD will feature this artwork on 100,000 of its delivery packages. From November 1-3, JD’s customers in northern China who order qualifying products will have the chance to receive their orders in the special packaging.

Painting by Xiao Long

JD will also organize an exhibition in Beijing where the children’s artwork will be on display. The company will actively promote the program’s online and offline activities through both WeChat and Weibo, tapping into China’s vast population of social media users to raise greater awareness. JD has launched an HTML5 page featuring the children’s paintings in black and white where customers can add colors of their choice to complete a piece of artwork.

“From the very beginning, JD.com has been committed to leveraging its success to give back to society and help those in need,” said Libo Ma, head of CSR at JD.com and general secretary of the company’s charity affiliate, JD Foundation. “This innovative program that both supports the artistic development of kids with special needs and brings smiles to customers lucky enough to get one of the packages with a unique work of art, is a wonderful new addition to JD’s many philanthropic commitments.”

“JBL has always been dedicated to using our resources to support groups in need in the community,” said Raymond Jiang, Director of E-Commerce of JBL. “Thanks to its huge influence across both Chinese consumers and businesses, JD.com is our ideal partner for driving this new charitable endeavor to success. We look forward to working closely with them to bring happiness into the lives of more young people.”

JD is dedicated to working with its partners to support children and groups in need. Just last month, JD and L’Oréal China launched a new activity center for employees with disabilities as part of the companies’ “Inclusive Beauty” training and employment program. Since announcing the program, JD has worked with L’Oréal and the China Foundation for Disabled Persons (CFDP) to offer dozens of jobs and professional training to people with disabilities in China.