May 10, 2017|
JD.com Expands Wine Offerings as China’s Thirst for Imported Wines Surges
China’s largest online retailer, JD.com, will deepen its partnership with Treasury Wine Estates (TWE), a leading global listed wine company and the country’s largest imported wine business, to deliver a wider range of products from around the globe to Chinese consumers.
TWE has launched a new flagship store on JD.com, which further expands the brands and products it offers to the site’s 236 million users. The extended portfolio includes iconic Australian and American wines such as Wolf Blass, Rawson’s Retreat, Etude, Beringer Vineyards, Beaulieu Vineyard, Stags’ Leap Winery, Wynns and Lindeman’s. TWE began a direct sales partnership with JD.com in 2015 and has since sold more than 700,000 bottles of wine as of the end of 2016. In recognition of the strongly positive consumer response to the partnership, TWE was presented with the “Best Strategic Partner” award from JD.com earlier this year at the Chengdu Wine Fair.
With China on track to become the second-biggest importer of wine by 2020, and Chinese consumers increasingly shopping online, JD.com has emerged as an important channel for people to discover new brands from a trustworthy source. Annual sales on JD.com grew to more than 30 million bottles in 2016.
“JD.com is a critical e-commerce partner for TWE in the China market,” said Jack Wu, General Manager of TWE China. “JD.com is known to consumers for selling authentic wines, which provides strong opportunities for TWE to reach a huge number of consumers online. We have high aspirations for the newly launched flagship store and our expanded partnership with JD.com.”
The additional variety will be welcomed by Chinese consumers, who are not only buying more wine, but showing increasing interest in more expensive imported wines including those from Australia, Chile and the U.S. While the number of bottles of wine sold grew 19% on JD.com in 2016 from a year earlier, the value of wine sales grew 62%, underscoring the shift toward more premium brands.
Last year, China overtook the U.S. as the biggest wine export market for Chilean wineries in terms of value, with $195 million of wine sold to China last year. At the same time, China surpassed the U.S. as the biggest export market for Australia, and became the second-biggest market for France after the U.S.
Domestic wines continue to be in high demand as well. In addition to the TWE flagship store, JD.com will also partner with COFCO, China’s biggest wine producer, with an aim to reach RMB 1 billion in sales in three years. As part of the partnership, COFCO will create custom Great Wall wines exclusive to JD.com.
With the new additions, JD.com has doubled the number of wineries listed on its platform to 3,000 from 1,500 last year, including wines directly sold by JD.com, as well as those offered by third-party sellers on its marketplace.
Fun facts about JD.com wine sales:
Jan 9, 2018|
JD.com Commits to Sell €2 Billion in French Imports as President Macron Meets CEO Richard Liu
JD.com, China’s largest retailer, has announced plans to sell €2 billion of French goods to Chinese consumers over the next two years, and to purchase another €100 million in French industrial products.
With French President Emmanuel Macron on hand during his official state visit to China, JD.com signed an ambitious agreement in Beijing today with Business France, France’s official trade promotion agency. JD Chairman and CEO Richard Liu and Business France CEO Christophe Lecourtier were on hand for the signing. President Macron also met with Mr. Liu to discuss opportunities for more French brands reach JD’s 266.3 million customer base.
Separately, JD also signed an MOU with French industrial engineering giant Fives Group to purchase €100 million of Fives’ technology. Fives has been assigned by the French Government to lead the “Industry of Future” and “Made in China 2025” plans, and the company’s advanced sorting technology will be used in JD’s highly automated “Asia No.1” warehouse network around China.
The agreements come as JD launches its ‘Celebrate France’ sales promotion for French goods on its e-commerce platform, showcasing unique promotions and discounts on a range of carefully curated, high-quality French products from brands including Domaines Barons de Rothschild (Lafite), Remy Martin, Evian, L’Oreal, Lacoste and others. Such sales promotions are hugely successful for suppliers and brand partners, including brands that are lesser known in China but have significant potential on JD because they leverage the company’s immense marketing resources and consumer insights to reach new audiences, often achieving record sales.
JD is already a key channel for French products to reach Chinese consumers, and counts popular beauty brands L’Oreal, Clarins and Sephora as key beauty partners. In 2017, sales of fresh food from France on JD.com, including oysters and cod, increased 640% year-on-year. Sales of French brands on JD’s cross-border e-commerce platform, JD Worldwide, increased nearly 200% in the same period. In addition, JD is now the biggest online retail channel in China for Lafite. At the end of last year, La Poste jointly launched a La Boutique France flagship store on JD.com to promote more French products in the Chinese market.
JD and Business France will work together to hit the target of €2 billion in sales by the end of 2019 by building out a ‘one-stop shop’ solution for French brands and retailers to get their products to Chinese consumers quickly and conveniently.
In addition to access to JD’s unparalleled supply chain and logistics capabilities, quarter billion-plus customers, and marketing solutions, JD will offer education and training programs about the Chinese e-commerce market targeting senior executives across France. It will provide a dedicated express enrollment service for French companies to get them up and running on JD.com as quickly as possible.
Future collaboration is expected to include logistics support on the ground in France to facilitate the transport of goods from France to JD’s customers in China.
Aug 7, 2017|
Baby Lifestyle Brand Munchkin Launches Cross-Border Flagship Store on JD.com
Munchkin, an established international baby lifestyle brand for over 25 years, recently expanded its partnership with JD.com with the launch of a new flagship store on its cross-border platform JD Worldwide. The move adds a range of product offerings to customers in China. This is not only great news for babies, children and parents across China, but also marks another important step in the JD’s growing cooperation with top US brands.
Munchkin develops innovative, modern and high-quality products for babies and children that make parents’ lives easier and more enjoyable by thinking of “the little things.” Passionate, creative and focused on producing only the best and most trusted products, Munchkin, on average, is currently awarded more than one patent per month. The company now holds more than 182 patents across their product portfolio.
Parents looking for the safest, most enjoyable and best designed feeding products, toiletries, toys and accessories for the smallest members of a young family can find an incredible assortment of products on the JD Munchkin store. Some examples include:
● A full array of baby dinnerware, with features that parents trust to keep their kids safe such as White Hot Infant Spoons that turn white when a baby’s food is too hot (approximately 43.3 degrees C and above), or a set of Love-a-Bowls, 100% guaranteed to be spill-proof, leak-proof, and break-proof.
● Bibs, because things can be a little messy at meal times. Munchkin’s disposable bibs with a leak-proof liner and front pocket keep food and spills off the baby; perfect for at home or outside.
● And for the toddlers learning to hold their own at the table, there’s the award-winning Miracle 360 Degree Training Cup with a dentist-recommended spoutless design and 360° edge that allows drinking from any side of the cup. The cup also automatically seals when children stop drinking; completely eliminating spills!
JD’s cross-border channel has been the site of choice for upwardly mobile Chinese mothers, with sales of baby and maternal products increasing nearly 300% year-over-year during JD.com’s most recent June 18 anniversary sale. The growth of high-quality products for babies and children on JD.com comes at the perfect time. New government policies promoting larger families, combined with the recent memory of poor-quality, or even harmful, products for young children, mean that more families are paying close attention and are actively searching for only the best and most trusted brands for their kids.
“Munchkin was created by parents for parents,” said Steven Dunn, CEO of Munchkin. “We developed an outstanding portfolio of baby lifestyle products because we know that it’s the little things that make a big difference for little ones, and the parents that love and care for them. Munchkin is so pleased to partner with JD Worldwide in China because it is the most trusted e-commerce platform parents look to when shopping for their kids. We look forward to growing with JD Worldwide and millions of families in China for generations to come.”
“Our customers, especially parents, look for quality, and the Munchkin brand is synonymous with products kids love and parents trust,” said Kaisi Li, Deputy General Manager of JD Worldwide. “Our customers are highly sophisticated and know exactly what quality children’s products mean, and we are proud to help them shop for their family members worry-free.”
Munchkin is more than a collection of superior products for babies and young children, it is also a caring company with a conscience. One of its social responsibility programs, Get a Pail, Give a Tree, promises that for every Diaper Pail sold by Munchkin, the company will plant one tree to offset carbon emissions. JD.com, which recently launched an initiative to make it easier for customers to recycle delivery boxes, is proud to work with companies that share its values.
JD.com’s Silicon Valley R&D Center Ramps Up Operations
