Sep 13, 2024|

JD.com, Inc and the British Fashion Council Announce a New Partnership to Elevate Global Fashion Brands and Talents with JD.com, Inc. announced as the Official Asian Online Retail Partner of London Fashion Week September 2024

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JD.com, Inc. (also known as Jingdong) and the British Fashion Council are delighted to announce a new partnership, which aims to enhance the presence of British and international fashion brands in the Chinese market and create a global platform for Chinese and Asian designers.

The partnership will leverage JD.com, Inc.’s advanced e-commerce infrastructure and extensive consumer reach to help British and global fashion brands in navigating the complexities of the Chinese market.

Sherrin Kong, President of JINGDONG Fashion on the left, Caroline Rush, CEO of the British Fashion Council on the right

JD.com, Inc.’s sophisticated in-house supply chain and logistics network, which delivers 90% of retail orders within 24 hours and its commitment to authenticity and quality have made it the preferred platform for many renowned fashion and luxury brands. Today, the platform boasts representation from over 90% of the world’s most recognised luxury brands, including Louis Vuitton, Gucci, Burberry, Mulberry, Bottega Veneta and more. In the past year, JD.com, Inc. has expanded its luxury portfolio to include partnerships with brands including Saint Laurent, Balenciaga, HERMÈS fragrances and makeup, Moncler and Alexander Wang. It has also introduced modern streetwear labels such as WE11DONE, UNDEFEATED, and FEAR OF GOD, ESSENTIALS.

The partnership will also support JD.com, Inc.’s ongoing efforts to promote Asian fashion brands and designers on the world stage. As the Official Asian Online Retail Partner for London Fashion Week September 2024, JD.com, Inc. is showcasing the immense talent emerging from China and Asia at London Fashion Week this season. The JINGDONG Fashion “RED JOURNEY” catwalk will feature collections from four brands: HAZZYS, ELLASSAY, Marisfrolg, and PURE TEA. The show at Somerset House draws inspiration from JINGDONG’s signature red and its passion for creativity and innovation. From September 9th to October 3rd, JD.com, Inc. will also feature a dedicated London Fashion Week page on its app, promoting international fashion to its 600 million customers.

“The strength of JD.com, Inc.’s logistics network and our cutting-edge e-commerce solutions have made us the partner of choice for international fashion brands looking to succeed in China,” said Sherrin Kong, President of JINGDONG Fashion. “By leveraging our robust supply chain capabilities, we are excited to deepen our partnerships and continue our role as a gateway connecting the global fashion community with Chinese consumers. This partnership with the British Fashion Council exemplifies our commitment to bringing a diverse array of global fashion perspectives to China and, in doing so, supporting the dynamic exchange of culture and innovation in fashion.”

Caroline Rush, CEO of the British Fashion Council said: “This partnership provides our emerging designers and brands with a platform that facilitates smoother collaborations across borders but also amplifies their exposure in the crucial Chinese market. We look forward to seeing what the partnership has in store and to working together to encourage continued collaboration between the UK and Chinese markets.”

JD.com, Inc. supports a variety of business models to accommodate brand needs, including first-party retail, third-party flagship stores, direct-to-consumer mini-programs, omnichannel solutions, and vendor-managed inventory systems. Since the beginning of 2024, JD.com, Inc. has seen a 60% year-on-year increase in top apparel and footwear brands and a 200% increase in third-party fashion merchants.

 

About JD.com, Inc.

JD.com, Inc., also known as Jingdong, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranking 47 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.

 

About British Fashion Council

The British Fashion Council (BFC), formed in 1983, is a not-for-profit organisation focused on the relentless innovation, responsible growth and local and global amplification of the British fashion industry. Its mission is to champion British fashion on the world stage by pioneering world class programmes that unlock and elevate British creative talent. This is fuelled by an extraordinary diverse and inspiring community of advocates, icons, experts, and fans.

The BFC amplifies excellence in creativity and its role in the UK’s cultural influence through The Fashion Awards and London Fashion Week. The BFC prepares businesses for positive change through relentless innovation with a focus on Diversity, Equity, Inclusion and Belonging (DEI&B), Web 3.0 and pivotal areas of the UK Circular Fashion Eco-system through the Institute of Positive Fashion (IPF). The BFC enables responsible growth through a dynamic, inclusive, and unified community that advocates for creativity, innovation and collectively supports the industry to grow and talent to gain access.

The BFC Foundation (Registered Charity Number: 11852152) was created in 2019 for charitable purposes and grant giving; attracting, developing, and retaining talent through education and business mentoring. The BFC Foundation offers support to designers through four talent prizes: BFC/Vogue Designer Fashion Fund, BFC/GQ Designer Fashion Fund, BFC NEWGEN and the BFC Fashion Trust. With the support of the BFC Colleges Council, the BFC Foundation offers BA and MA scholarships to students, as well as links with industry through design competitions and Graduate Preview Day. The Fashion Awards is the primary fundraiser for the BFC Foundation.

For more information visit: britishfashioncouncil.co.uk / londonfashionweek.co.uk / instituteofpositivefashion.com

 

 

(yuchuan.wang@jd.com)

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