Sep 15, 2024|
JD.com, Inc. Showcases Asian Brands and Designers at London Fashion Week Show
JD.com, Inc. (also known as Jingdong), China’s largest retailer online and offline, today presented the JINGDONG Fashion “RED JOURNEY” runway show at Somerset House. As the Official Asian Online Retail Partner for London Fashion Week SS25, JD.com, Inc. showcased four Asian and Chinese brands including HAZZYS, ELLASSAY, Marisfrolg, and PURE TEA.
The company also launched a dedicated London Fashion Week campaign on its innovative app bringing a wide selection of global fashion to discerning Chinese consumers. The feature offers consumers a seamless watch-and-shop experience and brands and fashion talent the opportunity to expand their footprint globally.
The show at Somerset House draws inspiration from JINGDONG’s signature red and its passion for creativity and innovation. As the show begins, the music gently rises, blending melodies rooted in traditional Chinese culture with modern elements, creating a fusion of both vintage and avant-garde atmospheres. In this show, HAZZYS reinterprets the aesthetics of classic and casual styles through simple yet refined designs. ELLASSAY explores contemporary urban fashion with an elegant touch, delving into themes of femininity. Marisfrolg introduces its ‘Glaze Art’ collection, advocating for the integration of high fashion into everyday life. PURE TEA combines Chinese aesthetics with modern fashion, featuring embroidery and floral designs that evoke a sense of romance, showcasing the beauty of both vintage and elegance.
“JD.com, Inc. supports brands and designers by offering one-stop solutions from consumption insights, e-commerce operations, promotion and marketing to logistics and customer services,” said Sherrin Kong, President of JINGDONG Fashion. “We help international brands better understand the Chinese market and we support Asian and Chinese brands in continuing to enhance their image in the international market.”
Consumers continue to turn to JD.com, Inc. for distinctive apparel products because JD provides a platform that guarantees authenticity and the highest quality. Today, over 90% of the world’s most renowned luxury brands, including Louis Vuitton, Gucci, Burberry, Mulberry, and Bottega Veneta, are represented on JD.com, Inc.. Its sophisticated in-house supply chain and logistics network, which delivers 90% of retail orders within 24 hours and its commitment to authenticity and quality have made it the preferred platform for many renowned fashion and luxury brands.
Previously, JD.com, Inc. announced an expansion in its apparel business with an additional investment of RMB 1 billion aimed at establishing Jingdong Fashion as a leading destination for stylish global apparel. This investment, a combination of financial capital and market resources, will broaden and enhance the range of fashion offerings available to consumers, providing a significant boost for both domestic and international brands.
About the designers:
HAZZYS
HAZZYS cultivates an urban style that combines traditional values with elegance and nobility. Emphasizing the fusion of classic and sensibility, the brand conveys a sense of nature, subtlety, and modernity. With superior tailoring, slim fit silhouettes, and exquisite detailing, HAZZYS embodies an aristocratic charm.
HAZZYS SS25 New Collection
The collection features a simple yet classic design as its foundation, using high-quality fabrics to ensure comfort and a premium feel. The color palette includes versatile, easy-to-style shades, along with seasonal favorites like forest green and sky blue. Whether worn on their own or layered as accents, these pieces are perfect for everything from daily commutes to casual getaways, meeting the diverse needs of consumers.
ELLASSAY
ELLASSAY is a premium Chinese fashion brand established in 1996, committed to sustainable and eco-friendly fashion. Drawing inspiration from the lifestyles and daily experiences of modern women, the brand embodies a refined and elegant urban style. ELLASSAY believes that quality is the foundation of elegance, and sustainable design is the future of elegance.
ELLASSAY SS25 New Collection
For Spring/Summer 2025, ELLASSAY delves into femininity with the theme “SHE IS ELLA · Her Vision.” ELLA represents the essence of women who are free from definitions, symbolizing a collective of women who are effortlessly elegant. This season, ELLASSAY journeys alongside her, experiencing the world’s interpretation of elegance through her eyes.
Marisfrolg
Marisfrolg advocates for the fusion of high fashion and everyday life. The brand is committed to creating effortlessly refined and relaxed sophistication for modern urban women. The newly launched Glass Art Collection embodies the concept of an “art studio,” drawing inspiration from contemporary handcrafted glassworks. Featuring flowing, artistic lines and exquisite fabric craftsmanship, the collection highlights sculptural silhouettes with clean, versatile shapes that flatter different body types. It explores the spirit and vitality of modern women who embrace freedom and a laid-back sense of elegance.
PURE TEA
PURE TEA embodies a deep appreciation for the spirit of Eastern art and culture—pure, transparent, simple, and direct.
Runway Collection:
Theme – “Floral Wardrobe.”
Loving oneself is the beginning of a lifelong romance.
Every woman is a flower in her own right. The floral embroidery on the garments exudes romance, striking a balance between diverse artistic aesthetics. Each piece captures its own sense of elegance and romantic charm, creating a personal garden of beauty. With the garments as a canvas, the beauty of flowers is painted, evoking the feeling of walking through a manor, engaging in dialogue with the blossoms, and savoring their fragrance. The collection radiates a sense of nostalgia, showcasing the charm of Chinese aesthetics with both grace and spirit, fully expressing romance and sentiment.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com Showcases Cutting-Edge Supply Chain Innovations at 2024 China International Fair for Trade in Services (CIFTIS)
