May 23, 2022|
JD.com Kicks Off Annual 618 Grand Promotion with Preferential Benefits for US Merchants Launched Through Shopify Partnership
by Yuchuan Wang
JD.com today announced the kick-off of its annual 618 Grand Promotion, which originally was to celebrate the company’s birthday and now has turned into China’s largest mid-year shopping festival. Running from May 23 to June 20, the promotion will offer preferential benefits for US merchants launched through the company’s partnership with Shopify.
In addition to waiving deposit and platform fees, JD will provide various supporting resources for key account merchants including exclusive traffic, special promotional activities and participation in JD Worldwide’s “Overseas Direct Purchase” campaign. Items identified as potential best-sellers will be listed in the cross-border marketplace’s “selected product pool” for additional exposure. JD will also provide special coupons and a variety of newcomer rights to first-time shoppers buying from Shopify merchants.
“We are delighted to kick off this year’s 618 Grand Promotion along with providing preferential benefits for brands and merchants on Shopify,” said Zachary Gidwitz, head of the JD and Shopify Partnership. “This partnership provides an exclusive and trusted gateway for US merchants and independent brands who want to unlock the multi-trillion dollar e-commerce market in China. The largest mid-year shopping festival in China, 618, will be a crucial opportunity for their first showing.”
“618 is one of the biggest shopping festivals of the year, and presents the ideal stage for our merchants to showcase high-quality products to JD’s 580 million customers in China as part of our strategic partnership,” said George Xue, Country Head and Director, Shopify Greater China.“ With global cross-border commerce and China’s e-commerce market – the world’s largest – continuing to expand, we look forward to creating more opportunities for US and China merchants to reach new audiences and thrive.”
“Since launching on JD, ColourPop has seen a month-on-month growth rate of 550% in sales,” said James Du, General Manager of US beauty product platform ColourPop. “Thanks to the one-stop solution provided by the partnership between JD.com and Shopify, which alleviates our worries about establishing business in a new market, we are looking forward to witnessing a sales surge by participating in 618 Grand Promotion for the first time.”
Early in January, JD.com and Shopify announced the collaboration to give independent brands in the US a simple, trusted way to access consumers in China. With this collaboration, JD.com has open an accelerated channel for brands on Shopify to list products through JD Worldwide, the company’s cross-border e-commerce marketplace. JD.com’s global-reach supply chain network also provides end-to-end fulfillment service from the US to China, leveraging JD.com’s US-China cargo flights, US warehouses and 1,400+ warehouses and 200,000+ delivery personnel in China.
Download “The Future of Cross-border E-commerce in China: A Guide for Global Brands” white paper presented by JD.com, Shopify and Jing Daily here.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com Invested Over RMB 40 Billion to Provide Users With Omni-Channel Supply Chain Service
