May 22, 2024|
JD.com Launches JD NOW: Transforming On-Demand Retail with Instant Delivery
On May 16th, JD.com unveiled its upgraded on-demand retail business, JD NOW. Combining JD’s instant shopping services, formerly known as JD Shop Now and JDDJ, JD NOW offers a wide range of premium products from over 500,000 physical stores delivered in as fast as nine minutes to consumers across 2,300 counties and cities in China.
JD NOW’s new logo features JD’s mascot, JOY dog, wearing a bamboo-copter, symbolizing innovation and speed. In addition, JD NOW’s delivery riders sport new uniforms with a helmet topped with a bamboo-copter and a racing-style T-shirt. To enhance the delivery experience for special deliveries such as flowers and perishable items, riders in black gloves use mini-fridges to maintain optimal conditions throughout the delivery process.
Dada Now, China‘s leading local on-demand delivery platform and JD NOW’s delivery operator, is improving its operations and fulfillment technologies to ensure rapid delivery. Customers can enjoy ultra-fast doorstep delivery in as little as nine minutes, with the option of insurance to cover any potential late deliveries.
Along with the introduction of the new brand, JD NOW gained a prominent new consumer touchpoint on the landing page of the JD App, showcasing five main categories: fresh produce, flowers and cakes, supermarkets, coffee and milk tea, and medicines. The JD NOW section dynamically updates its displays based on users’ locations and shopping preferences, while highlighting discounts to help consumers make informed decisions. Additional categories, such as digital products, baby and maternal supplies, and pet products, are also available.
On May 20th, a day associated with love in China’s internet culture, JD NOW launched romance-themed promotions, including limited-edition gift boxes with flowers and cosmetics and recommendations of gift items based on the popular MBTI personality test. These promotions aim to meet customers’ immediate needs for gift shopping.
China’s on-demand retail market has been growing rapidly and is expected to exceed RMB1 trillion in 2024, according to a recent white paper by the China International Electronic Commerce Center. The launch of JD NOW underscores JD.com’s commitment to enhancing user experience and meeting the increasing demand for instant and diverse shopping solutions.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com Announces First Quarter 2024 Results
