Sep 13, 2017|
JD.com Launches Super Hairy Crab Day With ‘Fresh Crab Insurance’
This week, JD.com launched its Super Hairy Crab Day sales event ahead of the highly-anticipated season for the coveted crustaceans. The event was a huge success, in only 24 hours selling nearly two million crabs and coupons for crabs that customers will give as gifts.
Over the past few years, online sales of Hairy Crabs have spiked – and with JD.com’s efficient logistics network, consumers in over 300 cities across China can now enjoy fresh crabs within 48 hours, and in less than 24 hours in 150 cities. Customers located in cities closer to the heart of crab production, such as Shanghai and Suzhou, are able to receive live crabs within six hours.
JD.com takes special precautions throughout the entire Hairy Crab delivery process so consumers can enjoy the freshest live crabs, including tailor-made packaging to ensure optimum temperature control and air flow. More importantly, by leveraging JD.com’s self-operated cold chain logistics network, the crabs are under 24-hour surveillance throughout the entire process including packaging, distribution, and cross-city and last-mile delivery.
Starting this year, customers will also be eligible for JD.com’s Fresh Crab Insurance. If any crabs purchased directly from JD.com die within six hours upon delivery, customers will be eligible for a refund.
Driven by JD.com’s reputation for quality, sales of Hairy Crabs on the site grew 500% in January to August compared to the same period a year earlier. Beijing and Guangzhou were the hottest markets for Hairy Crab purchases – with Beijing sales increasing a whopping 800% since last year. We anticipate an even bigger spike in sales for September 2017.
As JD’s logistics network reaches more and more people throughout China, the company expects Hairy Crab sales to grow even further. For example, in the southwestern province of Guangxi, Hairy Crab sales in the first half of this year saw an 860% increase from the same period in 2016.
Currently, JD.com offers high-quality crabs from a variety of sources, including from Lake Yangcheng, Lake Tai and Lake Hongze in Jiangsu – as well as emerging areas such as Lake Panjin in Liaoning and Lake Dazong in Jiangsu. Since increasing their exposure to consumers by selling on JD.com, fishermen from Lake Panjin and Lake Dazong have experienced more than a 350% increase in monthly sales.
To support the development of sustainable Hairy Crab production, JD.com has joined with local governments in 10 key crab production areas, including Lake Yangcheng, Lake Tai and Lake Hongze to form a strategic crab alliance. By working together, JD.com will be able to promote industry standardization, improve production sustainability and bring rapid “lake-to-table” delivery of fresh, high-quality Hairy Crabs to consumers throughout China.
“Super Hairy Crab Day” is the latest “Super Product Day” or “Super Brand Day” on JD.com, programs designed to promote specific brands or product categories. On July 7, JD.com’s Super American Cherry Product Day saw sales of more than 15.7 million cherries from Chelan, Washington.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
JD.com Sponsors 3.1 Phillip Lim Spring/Summer 2018 Runway Show
