Sep 13, 2017|
JD.com Launches Super Hairy Crab Day With ‘Fresh Crab Insurance’
This week, JD.com launched its Super Hairy Crab Day sales event ahead of the highly-anticipated season for the coveted crustaceans. The event was a huge success, in only 24 hours selling nearly two million crabs and coupons for crabs that customers will give as gifts.
Over the past few years, online sales of Hairy Crabs have spiked – and with JD.com’s efficient logistics network, consumers in over 300 cities across China can now enjoy fresh crabs within 48 hours, and in less than 24 hours in 150 cities. Customers located in cities closer to the heart of crab production, such as Shanghai and Suzhou, are able to receive live crabs within six hours.
JD.com takes special precautions throughout the entire Hairy Crab delivery process so consumers can enjoy the freshest live crabs, including tailor-made packaging to ensure optimum temperature control and air flow. More importantly, by leveraging JD.com’s self-operated cold chain logistics network, the crabs are under 24-hour surveillance throughout the entire process including packaging, distribution, and cross-city and last-mile delivery.
Starting this year, customers will also be eligible for JD.com’s Fresh Crab Insurance. If any crabs purchased directly from JD.com die within six hours upon delivery, customers will be eligible for a refund.
Driven by JD.com’s reputation for quality, sales of Hairy Crabs on the site grew 500% in January to August compared to the same period a year earlier. Beijing and Guangzhou were the hottest markets for Hairy Crab purchases – with Beijing sales increasing a whopping 800% since last year. We anticipate an even bigger spike in sales for September 2017.
As JD’s logistics network reaches more and more people throughout China, the company expects Hairy Crab sales to grow even further. For example, in the southwestern province of Guangxi, Hairy Crab sales in the first half of this year saw an 860% increase from the same period in 2016.
Currently, JD.com offers high-quality crabs from a variety of sources, including from Lake Yangcheng, Lake Tai and Lake Hongze in Jiangsu – as well as emerging areas such as Lake Panjin in Liaoning and Lake Dazong in Jiangsu. Since increasing their exposure to consumers by selling on JD.com, fishermen from Lake Panjin and Lake Dazong have experienced more than a 350% increase in monthly sales.
To support the development of sustainable Hairy Crab production, JD.com has joined with local governments in 10 key crab production areas, including Lake Yangcheng, Lake Tai and Lake Hongze to form a strategic crab alliance. By working together, JD.com will be able to promote industry standardization, improve production sustainability and bring rapid “lake-to-table” delivery of fresh, high-quality Hairy Crabs to consumers throughout China.
“Super Hairy Crab Day” is the latest “Super Product Day” or “Super Brand Day” on JD.com, programs designed to promote specific brands or product categories. On July 7, JD.com’s Super American Cherry Product Day saw sales of more than 15.7 million cherries from Chelan, Washington.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com Sponsors 3.1 Phillip Lim Spring/Summer 2018 Runway Show
