Sep 13, 2017|
JD.com Sponsors 3.1 Phillip Lim Spring/Summer 2018 Runway Show
At this season’s New York Fashion Week, JD.com, China’s largest retailer, kicked off a partnership with 3.1 Phillip Lim, as the title sponsor of the NY-based modern luxury designer brand’s Spring/Summer 2018 Runway Show. By working with JD, the e-commerce platform of choice for upwardly mobile Chinese consumers, 3.1 Phillip Lim effectively shortens the distance between Chinese fashionistas and global trends. The fast-growing Chinese market is incredibly important to 3.1 Phillip Lim and the brand is excited to share their Spring runway experience with JD’s more than 258 million customers.
“My Chinese heritage has always influenced who I am as a person and as a creative. The Chinese market is an important part of our future brand expansion and we want to connect with more Chinese consumers. JD is an incredible platform and we are very grateful for their partnership in bringing the runway show experience to their customers,” said Phillip Lim, Creative Director.
“As Chinese consumers demand a wider and more sophisticated range of high-end fashion brands, we have made it a priority to bring them the world’s best designers,” said Xia Ding, President of JD Fashion. “As one of the top American designers, Phillip’s modern aesthetic resonates globally and we hope to work together to grow his business throughout Asia.”
For Spring 2018, 3.1 Phillip Lim explored an eclectic mix of modern day classics reimagined with touches of madness. Keeping to his mantra of ‘cool, easy, chic,’ pinstripe tailoring, deconstructed utility, and flamenco ruffles were abundant, offering wardrobe staples that are both youthful and elegant.