Sep 28, 2020|
JD.com Makes Waste Sorting Fun and Rewarding for Beijing Residents
by Hui Zhang
“We throw out trash every day, but it never occurred to me that I could get an ice cream by doing a good job sorting waste,” said a resident surnamed Chen living in the Beijing Economic-Technological Development Area (BDA), located in the south of Beijing. Chen used the 1,750 “mung beans” she earned in the past two months as a reward for sorting waste to buy her grandson a Häagen-Dazs ice cream. Her friend redeemed 1,290 “mung beans” for a box of eggs for her family.
Local Residents Exchanging “Mung Beans” for Ice Cream
The “mung bean” is an integral part of a digital waste sorting WeChat mini-program developed by JD to empower residents in BDA to not only comply with China’s new waste sorting regulations, but to have fun and earn points doing so. This initiative is through a cooperation with the BDA starting from September 2019 to implement a digital platform that makes trash sorting effective and convenient.
The program has kicked off with 19 housing communities in the area participating. With the initiative, residents in the BDA are equipped with a digital waste sorting mini-program called “Sorting Space” (分类空间站), and can earn bonus points for sorting their waste correctly. Bonus points can be exchanged for daily necessities via a platform embedded in the mini-program or at the offline bazaars organized randomly by both JD and local housing communities.
Residents involved in the program will be given a small green bucket for their kitchen waste. Each bucket is affixed with a QR code, which is then bundled with each family’s WeChat account. Residents put the buckets in a designated collection area at the entrance of their building, and then someone in the housing compound’s management will scan the QR code on the bucket, weigh the waste and check if it has been sorted correctly. If correct, residents will be allotted bonus points. The program also serves as an education tool to help residents familiarize the regulations – if they sort incorrectly, the WeChat mini-program will guide residents on how to sort the waste correctly.
In addition to the designated buckets for kitchen waste, residents will also receive a reusable bag (also affixed with a QR code) to put their recyclables in. Third party recyclables processing companies will then evaluate the recycled items and grant bonus points to residents.
To involve more residents, JD and local communities organized an offline bazaar in September inviting over 10 brands including Häagen-Dazs and Yili to make it easy for local residents to exchange points for products on site.
“If you build a product to be convenient and fun, consumers will embrace it with open arms,” said a representative of the program at JD. “This is what we’re doing with our trash sorting program – using our technology to make people’s lives easier, and make our communities cleaner.”
This is not JD’s first effort in the waste sorting space. Last year, JD’s AI team developed a solution that enables people to take a photo of the type of waste they have and be guided on how to dispose of it properly. JD Business, JD’s enterprise procurement channel, is providing supplies on its platform (b.jd.com) and leveraging its logistics capabilities to help local companies comply with the recycling policies. In addition, JD also launched the first demonstration park for trash sorting at JD’s Beijing Asia No.1 logistics park including labels with trash disposal guidance for packages, and arrange a special area for trash sorting.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
300,000 kg of Unsalable Kiwi Get a Second Life with JD
