JD.com Partners with Top Watch Retailer Xinyu Group

JD.com, China’s largest retailer, has formed a strategic partnership with international watch retailer, Xinyu Group, to give Chinese consumers a new way to experience and purchase the world’s best timepieces.

The companies will cooperate on product sales, after-sales service and business development, including special “Boundaryless Retail” shopping experiences designed for JD’s over 300 million customers.

Under the partnership, master watchmakers from Xinyu will work directly at JD’s warehouses in regions such as Beijing, Shanghai, Guangzhou and Chengdu to provide premium after-sales service for JD customers. The program will enable faster in-house watch repair and maintenance for consumers, reducing average handling time by weeks so customers can have their watches returned as quickly as possible. JD has already cooperated with 60 of Xinyu’s offline stores to provide after-sales service, with the goal of expanding the cooperation to more stores in the future.

“We are honored to join forces with Xinyu Group and bring more of their leading global watch brands to China’s style-conscious consumers,” said Belinda Chen, General Manager of JD Watch. “The partnership further builds out JD’s vision of “Boundaryless Retail” – the idea that consumers should be able to buy whatever they want, wherever and whenever they want it. We are particularly excited about the unmatched after-sales service being provided to customers through our cooperation with Xinyu.”

“Xinyu’s international watch brands have been warmly received by Chinese consumers,” said Yu Ping Cheung, Chairman of Xinyu Group. “With a unique ability to offer innovative combinations of online and offline shopping experiences, JD.com is the perfect partner for us to provide even more of our exceptional timepieces across China. We look forward to continuing deepening our cooperation with them in the years to come.”