JD.com Launches New Reusable Package Initiative

JD.com Launches New Reusable Package Initiative

JD.com is expanding its eco-friendly packaging program to include customers, part of the company’s ongoing efforts to promote sustainable consumption.

Under the new program, JD.com’s customers can have thousands of products delivered in reusable packaging for small and medium-sized parcels, making e-commerce more environmentally friendly and reducing costs.

JD estimates the program can save 32.5 million RMB per year if 10% of orders use the new packaging.

Offered for free, the service allows JD’s customers to easily select whether they want to use reusable packaging on the billing page. Those opting to do so will return the packaging – a “green box” that can be used approximately 10 times – to delivery personnel after receiving their order. Customers who choose the packaging are rewarded with JD’s “Jingdou” loyalty points, which can be exchanged for products on JD.com. All small and medium-sized parcels can use the recycled packaging, including jewelry, cellphones, watches, makeup and skincare products, with the exception of fresh food.

The service, which kicked off in Beijing, Shanghai, Guangzhou and Shenzhen, will expand to Chengdu and five other cities by the end of this month. By the end of 2018, JD will provide recycled packaging as an option in 20 cities.

“JD.com is always exploring ways to reduce e-commerce waste through green logistics,” said Bing Fu, Head of Planning and Development, JD Logistics. “By using this green packaging, and taking part in our other innovative recycling programs, JD’s customers can enjoy the convenience of e-commerce while knowing that their purchases have involved minimal carbon emissions.”

JD has long been dedicated to taking a green approach to logistics across industries. Last year, JD Logistics unveiled the Green Stream Initiative, JD’s largest environmental project, to promote the use of sustainable packaging materials and reduce the environmental impact of the entire supply chain. By deploying green boxes, JD expects to reduce the number of boxes used throughout the supply chain by 10 billion by 2020. The company has also set the target for 80% of packaging materials to be recyclable, over 50% of plastic packages to be replaced by biodegradable material, and 100% of logistics packaging to be composed of recyclable or reusable materials.

Meanwhile, JD introduced a fleet of hydrogen energy delivery trucks to greater Shanghai earlier this year, marking the first significant commercial deployment of hydrogen-powered vehicles for logistics in China as well as the latest expansion of JD’s goal to make the ‘last mile’ of the distribution process carbon-free. In early June, the company unveiled a fleet of 50 solar-powered delivery vehicles in Beijing.

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