May 16, 2025|
JD.com Recognized on FORTUNE’s China ESG Impact List for Fourth Consecutive Year
JD.com has once again earned a spot on FORTUNE’s 2025 China ESG Impact List, marking its fourth consecutive year of recognition. The ranking highlights 100 companies demonstrating exceptional performance in environmental, social, and governance (ESG) practices.
JD.com is named to 2025 FORTUNE China’s ESG Impact List on May 16
A Benchmark for Employee Welfare and Social Responsibility
FORTUNE China commended JD.com for setting industry-leading standards in workforce welfare, including being the first private enterprise in China to sign formal labor contracts and provide comprehensive social insurance and housing funds (“五险一金”) to all frontline employees.
In 2024, JD further solidified its commitment to talent development by launching its largest-ever global campus recruitment drive, offering 18,000 positions with significantly enhanced compensation packages.
The company also unveiled two landmark projects: a 110,000-square-meter global training base in Suqian, Jiangsu Province, designed to accommodate over 2,000 trainees, and the first phase of “JD Youth City,” a residential complex offering nearly 4,000 fully furnished apartments for employees. Notably, JD reported zero violations in information security and privacy protection in 2024.
Leading the Shift from “E” to Holistic ESG Progress
FORTUNE China observed a broader trend among Chinese companies this year: a shift from prioritizing environmental (“E”) metrics alone to embracing a more balanced approach with social (“S”) and governance (“G”) initiatives. As industries grapple with diminishing returns from hyper-competition, businesses increasingly recognize that human capital, like natural resources, demands sustainable stewardship. Many are actively reducing overtime, enhancing benefits, and emphasizing employee well-being.
JD.com exemplifies this evolution. With over 720,000 employees as of April 30, 2025, JD stands as a leading private employer model in China by embracing corporate responsibility. The company’s “People First” philosophy extends beyond traditional logistics, now covering full-time food delivery riders with full social insurance and housing fund contributions—a first in the industry in China. JD also assumes the riders’ personal contribution share, ensuring financial security and dignity for this growing workforce.
A Legacy of Promises Kept
Richard Liu, JD.com’s Founder and Chairman, reflected on a defining 2024 milestone: over 1,200 veteran delivery employees retired with comprehensive benefits, including steady monthly pensions, lump-sum housing fund withdrawals, and full medical coverage. “In 2007, when hiring our first delivery colleague, I pledged to secure their futures through comprehensive benefits. Today, that promise sustains tens of thousands of families,” Liu shared in a March social media post, calling it his “most fulfilling achievement” in 20 years of entrepreneurship.
On March 28, JD Food Delivery hosted a signing ceremony to welcome new full-time riders. This initiative aligns with JD’s decade-long dedication to frontline employees, celebrated on April 28 at the 10th anniversary of its “Frontline Workers Day.” Originally to honor delivery personnel, the event now recognizes diverse roles, from riders and customer service representatives to housekeeping cleaners and more, reinforcing JD’s mission to provide dignified, stable careers.
In December 2024, JD Logistics honored its courier Chen Haiyan with a retirement ceremony
JD.com remains committed to the company’s “People First” ethos, driving innovations in employee welfare and community impact. As the company grows, so does its resolve to empower every worker, ensuring not just livelihoods but brighter futures.
(vivian.yang@jd.com)
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JD.com to Launch 618 Grand Promotion on May 31 with Daily Coupons Valued Over RMB 1,000 and Seamless Online-Offline Integration
On May 15, JD.com announced that its flagship mid-year shopping festival and anniversary, the JD 618 Grand Promotion, will officially kick off on May 31. This year’s campaign will offer daily coupons valued over RMB 1,000 per user, including exclusive PLUS member discounts, and a wide range of category-specific coupons.
Throughout the campaign, JD.com will host a series of themed days such as 10 Billion-Yuan Discount Day, Super Saver Day, Livestreaming Super Day, and PLUS Member Day, each featuring tailored deals and exclusive product offerings.
JD.com’s European retail brand, ochama, will also roll out exclusive 618 promotions across 24 countries, enhancing the festival’s global reach.
JD Food Delivery Hits 20 Million Daily Orders, Launches Monthly “Super Takeout Day”
JD Food Delivery, which launched just 75 days ago, has surpassed 20 million daily orders. Building on this momentum, JD.com is introducing JD Super Takeout Day on the 18th of each month, featuring signature offers such as coffee and bubble tea for just RMB 1.68.
The service has also recently introduced the electronic JD Meal Card, a prepaid offering for personal use or to give as a gift. The card is fully stackable with platform-wide discounts and comes with additional perks during the 618 campaign.
Online-Offline Synergy: JD MALL Expands with Four New Stores; First 7FRESH Gourmet MALL to Debut
JD.com is committed to delivering high-quality, reliable, and trustworthy products—not just online but also through its extensive offline presence. During this year’s 618 Grand Promotion, participants will include tens of thousands of JD-operated and JD-partnered physical stores, as well as millions of connected retail outlets across China.
JD MALL, JD.com’s flagship experiential retail format, is rapidly scaling across China. Four new locations—two in Beijing, one in Shenzhen, and one in Wuhan—will open during 618. JD MALL now operates in over 10 major cities and aims to expand to 27 stores nationwide by the end of 2025. With more than 200,000 SKUs covering home appliances, electronics, furniture, and lifestyle categories, JD MALL has served more than 4.5 million visitors to date.
Beyond JD MALL, the company’s broader offline network—including 18 JD Outlet stores, 2,200+ JD Auto service stores, over 150,000 connected pharmacies, and nationwide 7FRESH supermarkets—will also offer curated 618 deals and a seamless shopping experience.
7FRESH Gourmet MALL, JD.com’s first large-scale food destination, will mark its debut in Harbin next month, opening on June 18 and offering both dine-in and delivery options under one roof.
Star-Studded 618 Galas
To celebrate the 618 festival, JD.com will host two large-scale gala events. The JD 618 Summer Music Festival will take place at Beijing Workers’ Stadium on May 31, with over 30,000 complimentary tickets offered to customers. On June 17, JD will co-host the JD 618 Fun Night in partnership with Hunan TV.
The company also named Zhang Yixing (Lay Zhang) as its Style Ambassador and JD 618 Surprise Celebrity Ambassador, adding further star power to the campaign.
JD.com Praised by Global Brands for Help during COVID-19
