May 16, 2025|
JD.com Recognized on FORTUNE’s China ESG Impact List for Fourth Consecutive Year
JD.com has once again earned a spot on FORTUNE’s 2025 China ESG Impact List, marking its fourth consecutive year of recognition. The ranking highlights 100 companies demonstrating exceptional performance in environmental, social, and governance (ESG) practices.
JD.com is named to 2025 FORTUNE China’s ESG Impact List on May 16
A Benchmark for Employee Welfare and Social Responsibility
FORTUNE China commended JD.com for setting industry-leading standards in workforce welfare, including being the first private enterprise in China to sign formal labor contracts and provide comprehensive social insurance and housing funds (“五险一金”) to all frontline employees.
In 2024, JD further solidified its commitment to talent development by launching its largest-ever global campus recruitment drive, offering 18,000 positions with significantly enhanced compensation packages.
The company also unveiled two landmark projects: a 110,000-square-meter global training base in Suqian, Jiangsu Province, designed to accommodate over 2,000 trainees, and the first phase of “JD Youth City,” a residential complex offering nearly 4,000 fully furnished apartments for employees. Notably, JD reported zero violations in information security and privacy protection in 2024.
Leading the Shift from “E” to Holistic ESG Progress
FORTUNE China observed a broader trend among Chinese companies this year: a shift from prioritizing environmental (“E”) metrics alone to embracing a more balanced approach with social (“S”) and governance (“G”) initiatives. As industries grapple with diminishing returns from hyper-competition, businesses increasingly recognize that human capital, like natural resources, demands sustainable stewardship. Many are actively reducing overtime, enhancing benefits, and emphasizing employee well-being.
JD.com exemplifies this evolution. With over 720,000 employees as of April 30, 2025, JD stands as a leading private employer model in China by embracing corporate responsibility. The company’s “People First” philosophy extends beyond traditional logistics, now covering full-time food delivery riders with full social insurance and housing fund contributions—a first in the industry in China. JD also assumes the riders’ personal contribution share, ensuring financial security and dignity for this growing workforce.
A Legacy of Promises Kept
Richard Liu, JD.com’s Founder and Chairman, reflected on a defining 2024 milestone: over 1,200 veteran delivery employees retired with comprehensive benefits, including steady monthly pensions, lump-sum housing fund withdrawals, and full medical coverage. “In 2007, when hiring our first delivery colleague, I pledged to secure their futures through comprehensive benefits. Today, that promise sustains tens of thousands of families,” Liu shared in a March social media post, calling it his “most fulfilling achievement” in 20 years of entrepreneurship.
On March 28, JD Food Delivery hosted a signing ceremony to welcome new full-time riders. This initiative aligns with JD’s decade-long dedication to frontline employees, celebrated on April 28 at the 10th anniversary of its “Frontline Workers Day.” Originally to honor delivery personnel, the event now recognizes diverse roles, from riders and customer service representatives to housekeeping cleaners and more, reinforcing JD’s mission to provide dignified, stable careers.
In December 2024, JD Logistics honored its courier Chen Haiyan with a retirement ceremony
JD.com remains committed to the company’s “People First” ethos, driving innovations in employee welfare and community impact. As the company grows, so does its resolve to empower every worker, ensuring not just livelihoods but brighter futures.
(vivian.yang@jd.com)
Apr 29, 2025|
85 Coffees and a Lifetime of Gratitude: A Cross-Border Gesture That Touched JD Employees’ Hearts
On April 25, a special order at JD.com’s omnichannel supermarket 7FRESH Yicheng Jingyuan store in Beijing captured the hearts of employees and leadership alike. An anonymous overseas customer purchased 85 cups of coffee, dedicating them to JD.com’s founder and chairman, Richard Liu, and all JD employees, along with a heartfelt message of appreciation.
An Anonymous Order from the “Coffee Knight”
In the order notes, the customer – a Chinese JD user living abroad, praised Richard Liu’s dedication to advancing China’s e-commerce industry: “With this cup of coffee, I want to salute your years of leadership and commitment to social responsibility.” The note also extended warm wishes for JD’s future success: “May JD reach new heights and shine brightly in the global market.” Thoughtfully, the customer added, “No need to contact me for delivery—and yes, the delivery heroes deserve a coffee too!”
The 7FRESH team acted swiftly on the cross-border gesture, ensuring the coffees reached JD’s frontline heroes—delivery riders, couriers, customer service representatives, and store pickers.
The story quickly spread across the company, with employees affectionately dubbing the sender the “Coffee Knight.” In response, JD officially thanked the sender by gifting them a lifetime JD PLUS membership, paying the kindness forward.
This exchange—85 coffees from a caring stranger and JD’s gratitude in return—epitomizes JD’s core values: putting people first and fostering a culture of mutual respect. It’s a reminder that kindness transcends borders and inspires us all.
JD’s Commitment to People: A Broader Mission
This heartwarming moment aligns with JD’s ongoing efforts to support its workforce and partners. On February 19, JD.com announced that starting on March 1, 2025, it will provide full social insurance for all full-time delivery riders, and accident and medical insurance for part-time riders, making JD.com the first major Chinese delivery platform to offer such comprehensive benefits. Additionally, JD Food Delivery introduced year-round zero-commission policies to attract high-quality restaurants, ensuring better, safer meals for consumers.
The momentum speaks for itself:
- March 24: JD Food Delivery hit 1 million daily orders—just 40 days after launch.
- April 15: Orders surpassed 5 million daily.
- April 21: JD published An Open Letter to All Delivery Riders, pledging to protect riders’ rights to cross-platform flexibility, and planning to expand full-time hires from 50,000 to 100,000 in three months. The same day, Richard Liu took to the streets of Beijing to personally deliver orders, capturing widespread public attention and earning strong support.
- April 22: JD Food Delivery reached 10 million daily orders and is now serving 300,000+ restaurants across 166 Chinese cities.
A Ripple Effect of Goodwill
From the Coffee Knight’s thoughtful gesture to JD’s deep commitment to its workforce, this story shows how small acts of kindness can inspire greater change. At JD.com, we believe every act of goodwill deserves sincerity, and together, we can build a warmer, more connected world.
Apr 23, 2025|
JD.com Expands “Starlight Transmission” Book Donation Program to Nurture Reading Habits Among Rural Children
In celebration of the 30th World Book Day on April 23, JD.com’s philanthropic program, the Starlight Transmission, unveiled a comprehensive upgrade for 2025. This year, the initiative aims to further empower rural children by establishing Starlight Reading Corners, Starlight Charity Classes, Starlight Smart Classrooms, and a Starlight Advisory Panel. Together these efforts create a multidimensional support system to provide children access to quality books, inspire a love of reading, and develop lifelong reading habits.
Starlight Reading Corners: Ensuring Access to Books
To address the scarcity of age-appropriate books in rural areas, JD.com has launched a “Million-Yuan Book Donation Campaign” in partnership with JD Books, pledging high-quality books worth over RMB 1 million. Additionally, 7FRESH, JD’s omnichannel supermarket chain, will organize a “Books for Veggies” drive to encourage public participation, and JD Insurance will provide funding to support children’s reading. The program aims to set up 300 Starlight Reading Corners across 15 schools and 300 classrooms. Book selections will be curated by education experts and leading publishers, tailored to children’s developmental needs and interests.
Starlight Charity Classes & Smart Classrooms: Nurturing Reading Skills
Beyond offering access to books, the program is dedicated to cultivating reading skills and curiosity. Starlight Charity Classes will feature renowned authors and editors through interactive reading sessions online and offline. In collaboration with L’Oréal, JD.com will donate laptops, tablets, and e-learning tools to rural schools, enabling children to explore digital books, live courses, coding, and AI – broadening their intellectual horizons.
The first Starlight Charity Class premiered via livestream on April 23, featuring children’s author Liu Haixi and publisher Zhang Ziyi, who shared insights on fostering reading habits.
Starlight Advisory Panel: Maximizing Impact
To ensure lasting impact, JD.com will establish a Starlight Advisory Panel comprised of experts in child education and literacy.The panel will monitor progress, evaluate outcomes, and refine strategies to optimize the program’s impact. These experts will also assist in book selection, guaranteeing that every donation enriches young minds.
JD.com’s Legacy in Social Responsibility
JD.com has long championed social causes, from supporting 38 underprivileged children in Shanxi to disaster relief during the 2008 Wenchuan earthquake and ensuring COVID-19 supply chain efforts. In rural education, JD.com has donated 300,000 books and over RMB 1 million in educational supplies since 2018, benefiting 300+ schools. With the upgraded Starlight Transmission program, JD.com reaffirms its commitment to opening doors to more promising futures for rural children.
JD.com to Launch 618 Grand Promotion on May 31 with Daily Coupons Valued Over RMB 1,000 and Seamless Online-Offline Integration
