JD.com Supports Designers at London Fashion Week in a Major Step Bridging Fashion and E-Commerce

As the world’s most talented designers descended on London for Fashion Week, they were joined by JD.com, China’s largest retailer and go-to destination for authentic fashion and luxury products.

JD.com Supports Designers at London Fashion Week in a Major Step Bridging Fashion and E-Commerce

As the world’s most talented designers descended on London for Fashion Week, they were joined by JD.com, China’s largest retailer and go-to destination for authentic fashion and luxury products.

For the Spring/Summer 2018 event, JD Fashion sponsored the shows of two award-winning designers: Mary Katrantzou, a designer from Athens known for her use of clashing aesthetics to create feminine, innovative and fresh looks; and London-based designer Huishan Zhang, who draws his romantic, sophisticated signature style from China, where he was born.

“Having a partner with such incredible reach in China opens my designs up to a whole new audience, and allows my brand to be truly global,” said Katrantzou, whose Spring collection featured stunning looks inspired by childhood memories and experimentation. “It’s wonderful JD is willing to both collaborate with and protect fashion brands in an exciting market.”

“JD is building a bridge between fashion and technology, through appreciation of design and creating a fashion and luxury shopping experience in China that never existed before,” Zhang said. His Spring collection drew inspiration from the sixties, fusing function and femininity.

The sponsorships followed the September 18 announcement of a new partnership between JD.com and the British Fashion Council/Vogue Designer Fashion Fund. JD will work with BFC to help British designers expand their footprint in China and bring a wider selection of fashion to JD’s 258.3 million customers.

The expansion of JD’s fashion business has accelerated over the last year, as more women and upwardly-mobile consumers are flocking to the site in search of distinctive products that they know will be authentic and of high quality. The company is attracting an ever greater number of international brands with its zero-tolerance policy toward counterfeits and its unparalleled service, including JD Luxury Express, a specialized white glove service for luxury purchases. Specially trained staff, in uniforms and white gloves, now hand-deliver eligible products in electric vehicles to create a differentiated luxury experience that matches the premium service customers have come to expect from physical stores.

Over the last year, JD has added or deepened partnerships with brands including Emporio Armani, Chopard, Ralph Lauren, Under Armour and others in recent months. It has collaborated with design houses including Alexander McQueen to launch exclusive lines in China. Earlier this year, it invested $397 million in fashion e-commerce platform Farfetch.

“Chinese consumers grow more discerning by the day, and they’re increasingly looking for brands from abroad that will help them express their individual style,” said Xia Ding, President of JD Fashion. “We wanted to be here at London Fashion Week to express our support and appreciation for the fashion community, and to show our dedication to being their best partner for entry into the China market.”

JD’s London Fashion Week activities come on the heels of the company’s New York Fashion Week presence, which included sponsorship of the showcase of 3.1 Phillip Lim’s Spring/Summer 18 collection.

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