May 10, 2022|

JD.Com Upgrades Fashion and Lifestyle Business in Push towards Omni-channel


by Doris Liu

JD Fashion and Lifestyle business has been upgraded to a new format called “The J Shop” with deep integration of commodity and service capabilities in omni-channel retailing covering the categories of apparel, lifestyle, cosmetics, sports, luxury fashion, watches and more.

The online channel of The J Shop, officially available on JD’s App from May 9, mainly focuses on young consumption groups. It provides exclusive online scenarios complementing a fashionable lifestyle with a redesigned browsing visual experience, quality service and interactive shopping experience. Based on JD’s digital intelligent social supply chain and product quality control ability, The J Shop has set strict standards for the selected products to guarantee a superior shopping experience.

Furthermore, the online channel brings together the world’s top brands, most popular products, limited editions, as well as gift sets and C2M (Consumer to Manufacturer) products.

As planned, selected collection stores with multiple themes will also be launched soon in some of China’s key cities, so that The J Shop can integrate online and offline consumption and experience together with one-stop solutions.

The model is expected to further expand growth space for JD’s business partners with the convergence of e-commerce and stores, which would prompt the industry to develop in a healthier manner.

“We also hope to work with more partners and professionals to create more growth value of the industry and jointly drive the development of online and offline retail to a higher quality,” said Carol Fung, a Senior Vice President of and President of JD Fashion and Lifestyle business group.

At present, consumers’ shopping needs have been upgraded from a simple product demand to a comprehensive and diversified lifestyle choice. The J Shop, as an open ecosystem, will bring in more categories and brands in the future to serve the omni-channel model, which also aligns with JD’s commitment of being “a new type of real economy enterprise” that possesses digital and technological capabilities.