May 28, 2020|
JD.com Works with Shanghai Animation Film Studio to Launch JOY STORY III
by Tracy Yang
JD.com has partnered with Shanghai Animation Film Studio to release a micro movie “JOY STORY III: Returning to No. 618“, in which JD’s JOY and several classic animation characters from Shanghai Animation Film Studio go on an adventure into a fantasy world, telling a story of “living up to your passion” and “chasing your dreams”.
JD.com is not only an e-commerce platform, but also one of the best platforms for IP brands to reach more consumers. During the emotional journey which pays tribute to “Childhood Faith”, classic images from Shanghai Animation Film Studio, like Ne Zha, Mr. Black Cat, Monkey King and many famous brands such as Abbott, OSM, Huawei, Xiaomi, Vivo, Yili, come together and embrace this new trend. In this cooperation, JD leverages its own rich resources to help Shanghai Animation Film Studio not only understand the mentality of consumers of all ages, but also to help the studio more effectively and deeply communicate with consumers, while meeting their needs.
Animation characters could make good marketing. AMD is a world-renowned chip manufacturer and usually IP customization is difficult for B2B brands. JD.com has successfully enabled AMD to use the image of Monkey King, a famous animation character, in different marketing materials, including sales pages, emailing, text messages, official websites and other resources. During AMD’s sales event on May 16th, with JD’s help in successfully attracting traffic and driving click-through rates, sales of AMD products reached over RMB 100 million yuan within five minutes. Many of AMD’s OEM manufacturers also joined the event and launched posters, extending the reach of the campaign.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD to Offer over 30,000 New Imported Products during 618 Grand Promotion
