Jun 19, 2023|
JD.com’s 2023 618 Grand Promotion: Surpassing Expectations and Setting New Records
by Vivian Yang
JD.com announced the successful conclusion of JD.com’s 2023 618 Grand Promotion today, which concluded at 23:59 on June 18. The event surpassed all growth expectations, delivering remarkable results for brand merchants and cementing JD.com’s position as an industry leader.
Sandy Xu, CEO of JD.com, emphasized during a ceremony in celebration of JD.com’s 20th anniversary on the same day that “diverse selections, fast delivery, high quality, and cost savings remain at the forefront of JD’s mission to serve our valued users.”
More: Diverse Selections
This year’s JD618 saw an unprecedented level of participation from online brand merchants, accompanied by a substantial increase in the number of offline physical stores joining the event. Tens of thousands of JD offline stores, millions of cooperating offline stores connected through JD’s extensive supply chains, and JDDJ’s collaboration with over 380,000 offline stores—a staggering 80% year-over-year increase in participating stores—joined forces to provide one-hour delivery service to a wider user base. In a further demonstration of JD.com’s commitment to variety, the company introduced over 1,200 new trending categories, expanding and diversifying the range of products, brands, and merchants on its platform.
Faster: Speedy Delivery
During the peak period of the 618 event, starting at 8 pm on June 17, more than 95% of counties across China enjoyed same or next-day delivery, setting new industry benchmarks for convenience and efficiency. The JD Shop Now program, featuring a one-hour on-demand shopping service, delighted over 2,000 county-level consumers. Additionally, nearly 1,000 counties received their orders within a mere ten minutes of the event’s commencement. Leveraging the DaDa delivery service upgrade, JDDJ further enhanced its delivery speed by an average of six minutes, ensuring lightning-fast fulfillment for customers.
Better: High-Quality Service
This year’s 618 event showcased over 200 services designed to enhance the overall shopping experience, alongside over 80 industry-first or unique offerings. Powered by advanced AI technology, JD’s virtual hosts and smart customer service played a pivotal role in boosting merchants’ branding and marketing efforts throughout the event. JD’s Yanxi virtual host contributed to a staggering 246% increase in merchants’ transaction volume compared to last year’s Single’s Day Grand Promotion. Additionally, JD’s Yanxi smart chatbot provided 24/7 seamless and personalized customer service support.
Cheaper: Cost Saving
This year’s 618 featured over ten times the number of participating products in the billion-yuan discount program compared to March 2023. Users clicked the “One-Click Price Protection” option over 660 million times during the event, guaranteeing affordable and quality products. JD.com’s pioneering “price protection” service, established in 2008, has cumulatively saved its consumers nearly RMB 8 billion yuan.
On June 18, CEO Sandy Xu also revealed JD.com’s “35711 Vision” for the next two decades. The ambitious plan includes establishing three businesses with over RMB 1 trillion in revenue and RMB 70 billion in net profits, having five JD enterprises listed on the Fortune Global 500, and bringing seven publicly listed companies that started from zero to obtain a market value of RMB 100 billion. JD.com also aims to contribute RMB 100 billion in taxes and create over 1 million jobs, further driving economic growth and prosperity.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com Announces “35711 Vision” for the Next Twenty Years
