Jun 19, 2023|
JD.com’s 2023 618 Grand Promotion: Surpassing Expectations and Setting New Records
by Vivian Yang
JD.com announced the successful conclusion of JD.com’s 2023 618 Grand Promotion today, which concluded at 23:59 on June 18. The event surpassed all growth expectations, delivering remarkable results for brand merchants and cementing JD.com’s position as an industry leader.
Sandy Xu, CEO of JD.com, emphasized during a ceremony in celebration of JD.com’s 20th anniversary on the same day that “diverse selections, fast delivery, high quality, and cost savings remain at the forefront of JD’s mission to serve our valued users.”
More: Diverse Selections
This year’s JD618 saw an unprecedented level of participation from online brand merchants, accompanied by a substantial increase in the number of offline physical stores joining the event. Tens of thousands of JD offline stores, millions of cooperating offline stores connected through JD’s extensive supply chains, and JDDJ’s collaboration with over 380,000 offline stores—a staggering 80% year-over-year increase in participating stores—joined forces to provide one-hour delivery service to a wider user base. In a further demonstration of JD.com’s commitment to variety, the company introduced over 1,200 new trending categories, expanding and diversifying the range of products, brands, and merchants on its platform.
Faster: Speedy Delivery
During the peak period of the 618 event, starting at 8 pm on June 17, more than 95% of counties across China enjoyed same or next-day delivery, setting new industry benchmarks for convenience and efficiency. The JD Shop Now program, featuring a one-hour on-demand shopping service, delighted over 2,000 county-level consumers. Additionally, nearly 1,000 counties received their orders within a mere ten minutes of the event’s commencement. Leveraging the DaDa delivery service upgrade, JDDJ further enhanced its delivery speed by an average of six minutes, ensuring lightning-fast fulfillment for customers.
Better: High-Quality Service
This year’s 618 event showcased over 200 services designed to enhance the overall shopping experience, alongside over 80 industry-first or unique offerings. Powered by advanced AI technology, JD’s virtual hosts and smart customer service played a pivotal role in boosting merchants’ branding and marketing efforts throughout the event. JD’s Yanxi virtual host contributed to a staggering 246% increase in merchants’ transaction volume compared to last year’s Single’s Day Grand Promotion. Additionally, JD’s Yanxi smart chatbot provided 24/7 seamless and personalized customer service support.
Cheaper: Cost Saving
This year’s 618 featured over ten times the number of participating products in the billion-yuan discount program compared to March 2023. Users clicked the “One-Click Price Protection” option over 660 million times during the event, guaranteeing affordable and quality products. JD.com’s pioneering “price protection” service, established in 2008, has cumulatively saved its consumers nearly RMB 8 billion yuan.
On June 18, CEO Sandy Xu also revealed JD.com’s “35711 Vision” for the next two decades. The ambitious plan includes establishing three businesses with over RMB 1 trillion in revenue and RMB 70 billion in net profits, having five JD enterprises listed on the Fortune Global 500, and bringing seven publicly listed companies that started from zero to obtain a market value of RMB 100 billion. JD.com also aims to contribute RMB 100 billion in taxes and create over 1 million jobs, further driving economic growth and prosperity.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
JD.com Announces “35711 Vision” for the Next Twenty Years
