Nov 2, 2023|
JD.com’s 2023 Singles Day Grand Promotion: Livestreaming, Cross-Border E-Commerce, On-Demand Retail, and More
BEIJING, Nov 1, 2023 – JD.com today announced its performance metrics for the 2023 Singles Day Grand Promotion, underscoring its position at the pinnacle of e-commerce innovation and robust growth.
On October 31st at 8 p.m., JD.com launched the 10-Billion Discount Campaign, one of the main programs during the Singles’ Day Grand Promotion. In less than four minutes, the campaign’s channel reached a transaction volume of over 100 million yuan. This rapid turnover is supported by JD Logistics’ industry-leading delivery infrastructure, promising same-day or next-day delivery for over 95% of JD’s self-operated orders.
Key Highlights Include:
- Explosive Sales for Brands and Merchants
During the first week of JD’s Singles’ Day Grand Promotion, starting Oct 23rd, nearly 30 brands achieved sales of over 1 billion yuan, and the transaction volume of nearly 15,000 brands increased more than fivefold YoY, with nearly 9,000 brands experiencing over tenfold growth in transaction volume.
- Within 10 minutes of the sales period opening on October 31st, iPhone, Xiaomi, Honor, Huawei, OPPO, and vivo mobile phones saw a 100% YoY increase in transaction volume. Within just 30 minutes, Levi’s exceeded its prior year’s entire day’s sales volume;, while ecco and UGG doubled their transaction volume. Lululemon’s online store transaction volume increased more than threefold. Premium luxury brands, including LV, GUCCI, and DIOR, saw their transaction volume more than triple YoY.
- Throughout the first week of the shopping festival, 15 watch brands, including Breitling, Tissot, and Seiko, saw their transaction volume increase by over 200%.
- Livestreaming by JD’s Product Managers Attracted Over 140 Million Viewers
JD’s own product managers, responsible for procurement and sales of products across all categories, showcased their prowess during this year’s Singles’ Day Grand Promotion. Transitioning from strategic behind-the-scenes roles, they embraced the limelight, presenting to over 140 million viewers with insightful product presentations and tailored recommendations. JD’s product manager-turned livestreamers approach eliminates the need for traditional advertising costs and influencer commissions. Relying solely on the unmatched product acumen and competitive pricing of their procurement and sales teams, JD has redefined audience engagement and inspired millions to shop.
- In the first week, the transaction volume from the livestreaming rooms of JD’s home appliances, furnishings, and digital products department increased tenfold compared to the previous month. JD’s supermarket livestream debut set a record with over 10 million views and sold over 350,000 items, with 50 products selling out instantly.
- Fueled by the enthusiastic atmosphere in JD’s own product managers’ livestreaming sessions, within just 30 seconds of the opening on the evening of October 31st, the transaction volume for the entire category of home appliances, home furnishings, and lifestyle exceeded 10 billion yuan.
- Trending New Products are Gaining Momentum
This year’s shopping festival witnessed an elevenfold increase in participation from individual entrepreneurs and small business owners compared to the same timeframe the previous year. This influx of dynamic sellers has exponentially diversified and elevated the product offerings.
- In the tech segment, transaction volume for gaming laptops, flip phones, over-ear headphones, and high-power portable chargers increased more than threefold, and the transaction volume for 3D printers increased by over tenfold.
- New energy vehicles and cost-effective car accessories emerged as consumer favorites during this year’s shopping festival. In the event’s opening week, the order volume for JD’s entire automotive category increased by over 200%, with new energy vehicle orders tripling. Moreover, the transaction volume for car charging equipment increased by 3.9 times, while the transaction volume for car wraps increased by 3.8 times.
- Strong Growth in Cross-Border E-Commerce
In the first week of the promotion, the transaction volume of over 700 brands selling on JD Worldwide, the company’s import and cross-border e-commerce channel, increased by over 100% YoY. At the same time, the vast selection of affordable products, coupled with efficient and worry-free logistics services, also greatly boosted sales in Hong Kong, Macau, and Taiwan. Transaction volume in Hong Kong doubled compared to the previous year, while Macau increased by 13-fold and orders from Taiwan doubled.
- Surging Demand for Travel Services
The travel sector saw a surge in consumer interest and engagement during the first week of the promotion. In the first week, the transaction volume of overseas vacation products increased to more than five times the previous year’s figures, while the transaction volume of flight tickets increased over 300%. Similarly, the transaction volume of flight ticket blind boxes and flight ticket bundles increased by over 13 times.
The promotion also kindled a significant interest in outdoor and recreational activities. Cycling apparel, road bikes, and skiing equipment transactions quadrupled, while badminton equipment sales saw an increase of 3.5 times.
- The Rise of On-Demand Retail with One-Hour Delivery
Just after 8 p.m. on October 31st, an illustration of JD’s advanced delivery capabilities was evident when Ms. Li from Jiamusi, Heilongjiang province, promptly received a cabbage she secured for a mere “1 cent” via the JD Daojia on-demand retail platform. Ms. Li from Jiamusi, Heilongjiang province received the cabbage she purchased for “1 cent” through JD Daojia on-demand retail platform. This rapid “one-hour delivery” feature ensured that, within the first ten minutes of the opening of the promotion on Oct 31st, customers from over 1,000 counties and districts across the country had received their orders.
During this year’s Singles’ Day, over 400,000 offline physical stores joined JD Daojia, doubling the number of participating stores compared to the previous year. Complementing this, JD Medicine’s dedication to offering 24/7 medication services was well-received, with the number of users placing nighttime orders increasing 2.5 times YoY.
(vivian.yang@jd.com; wangyuchuan@jd.com)
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Ochama Announces the Launch of 2023 Singles’ Day Mega Sale with Discounts Up to 70% Off
