JD.com’s Smart Home Solution Arms Tujia’s B&B Properties

JD.com’s Smart Home Solution Arms Tujia’s B&B Properties

by Yuchuan Wang

Tujia (途家, literally means Homes on the Way), China’s leading B&B booking platform, inked a partnership with JD.com in smart home on September 30th. Under the partnership, JD.com will leverage its IoT platform to make Tujia’s B&B rooms intelligent. The first four Tujia B&B rooms in Chengdu, the capital of southwestern China’s Sichuan province, have already been equipped with JD’s smart home IoT solution.

When entering Tujia’s B&B rooms powered by JD’s technology, the entryway light will turn on automatically, curtains will close and music will play. Customers can also prompt the TV to play designated shows through voice control, after which the lighting will immediately be adjusted to a designated entertainment model. At bedtime, water heated to a set temperature will trigger a voice reminder for a shower. The mattress will be adjusted to a proper sleeping angle while lights are set for bedtime.

JD.com operates China’s largest smart home ecosystem, which serves over 25 million homes, encompassing more than 4,000 different products from 1,000 brands. Consumers can easily control their smart home products via the app JD Whale and smart speakers powered by JD’s IoT technology.

“Smart home solutions have already been widely applied in daily life of families, but there is still potential in the market for hotels, guest houses and office buildings.” said a JD IoT spokesperson. “The growing guest house market and increasing number of young consumers provides fertile soil for the market to grow. By partnering with Tujia, we hope to build an innovative ‘smart B&B’ model to provide smart life experiences for tourists.”

According to the China Tourism Guest House Development Report published this July, revenue of China’s B&B market in 2019 reached RMB 20.09 billion yuan, increasing 38.92% YOY. As of September 30, 2019, there were around 169,800 guest houses in China, triple the number (50,000) in 2016. Guest house users under age of 35 account for 83% of all users.

 

(yuchuan.wang@jd.com)

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