Mar 17, 2020|
JD Data: Poor Sleep Increases Sale of High-end Sleep-Aid Products
by Rachel Liu
On March 17th, JD Big Data Research Institute released the 2019-2020 Online Sleep-Related Product Report, indicating that China’s young urbanites are suffering from poor quality of sleep.
Based on research combining surveys that JD conducted with customers and big data analysis, the poor sleep quality is primarily due to work-related stress. This has led to a subsequent increase in the sale of more high-end and diverse sleep-aid products, including mattresses, health supplements and smart sleep-aid products.
The research shows that over 70% of customers have sleeping problems, with 51.4% of them born after 1990. The younger generation is getting worse sleep than the older generation. Over 71.5% of customers said that working overtime and work-related stress is the main cause. Geographically, the highest sales of sleep-related products come from Beijing, Shanghai and Guangzhou, indicating that China’s major cities could also be “centers of stress”.
About 55% of customers surveyed believe more comfortable mattresses and pillows can most effectively improve their sleep. In 2019, the sales volume of latex mattresses and coconut palm mattresses surpassed that of traditional spring mattresses to become the best-selling ones on JD. Sales of portable mattress and antibacterial mattresses both increased over 10 times year-on-year in 2019. Pillows made of latex, lavender and buckwheat are also becoming popular.
Apart from comfortable beds, smart sleep-aid products emerged in popularity, such as sleep bracelets, smart sleep goggles, and Bluetooth meditation eye masks. In 2019, the sales of smart beds on JD increased 96% y-o-y.
Data from JD also pointed toward increasing sales growth in health supplements for sleep improvement. Melatonin is particularly popular among those born after 1980 and 1990. During COVID-19, consultation orders for insomnia and sleep improvement experts increased over 10 times y-o-y on JD Health’s online medical consultation platform.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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