May 12, 2021|
JD Data: Rising Popularity of Chinese Brands
by Ella Kidron
Chinese consumers’ embrace of products from domestic Chinese brands is increasing, according to a report by the JD Big Data Research Institute released on May 10.
Compared with international brands, the transaction volume growth of Chinese brands is 6% higher, while growth in consumers is over 18% higher, YOY. The highest ratio of consumption of domestic products is in sixth tier markets, but the appeal of Chinese brands to consumers in first to fifth tier cities is also rapidly increasing, among which the second tier cities are seeing the fastest growth.
“2020 is the year of the rise of domestic products,” explained Fei Dong of the JD Big Data Research Institute. “Chinese brands have given consumers a new “five senses” shopping experience.” Domestic products as a proportion of consumption has increased in small towns and big cities, underscoring a sense of identity. Furthermore, Chinese brands’ customization of products and services expressly for Chinese consumers has appealed to consumers’ quest for a sense of belonging.
The fact that post-’95 consumers and seniors are the driving force for consumption of domestic products is an indication of full recognition of the sense of value of Chinese products, while continued innovation and research, from design, packaging and experience, provides a sense of ceremony and ritual. Finally, the move from consumption of domestic products focused on livelihood to health, especially medical products, is emblematic of a sense of safety. Judging from category of sales growth rate of Top 100 brands, the medical and health sector performed particularly well, with an increase of 88% in the types of goods and 136% in the number of goods sold over the same period last year.
“All of this has contributed to the rapid raise of Chinese brands,” said Dong.
Jan 18, 2025|
JD.com Unveils Exciting Gift-Giving Feature in Latest App Update
As the Chinese New Year draws near, JD.com has introduced a delightful new gift-giving feature in its latest app update, announced on January 17. Seamlessly integrated with the popular social media platform WeChat, this feature harnesses JD.com’s supply chain strength to give consumers a fresh and engaging way to celebrate the festive season.
To use this feature, users simply search for “JD Gift” on the JD app homepage. After selecting a gift, they can click the send button on the product details page, personalize a gift card with a heartfelt message, and share it directly with a friend on WeChat. The recipient only needs to enter their delivery address—no extra steps required—and can track the delivery progress of their gift in real time.
One of the standout features is the innovative “Group Gift” option. This option allows users to purchase multiple gifts at once, bundle them into a single card, and send the card to a WeChat group. Group members can then participate in a lucky draw to randomly claim different gifts, adding an extra layer of fun and excitement to holiday interactions.
The gifts available through this feature are sourced from JD’s self-operated product range, ensuring quality and peace of mind for both givers and receivers.
In addition, JD Logistics will continue its tradition of delivering during the Spring Festival for the 13th year in a row, guaranteeing that gifts will arrive on time, even on Chinese New Year’s Eve and New Year’s Day.
Since December 24, 2024, during JD’s Chinese New Year Grand Promotions, users can enjoy special discounts, including a daily 60 RMB subsidy and interest-free installment plans, making the gift-giving experience both economical and rewarding.
This feature is part of JD’s recently revamped app, which is designed with a focus on enhanced user experience. The update includes a more intuitive homepage, a personalized message center, optimized product detail pages, smarter search recommendations, and advanced artificial intelligence technology, all tailored to meet the diverse needs of users more effectively.
At this year’s grand promotion, JD.com is spearheading China’s largest “Send New Year’s Gifts to Your Hometown” campaign. This initiative encourages people across the country to send thoughtful gifts to their hometowns and loved ones. Leading by example, JD.com’s founder and chairman, Richard Liu, has already sent over 50,000 gifts to his hometown of Guangming Village in Suqian, Jiangsu Province, capturing widespread attention and inspiring enthusiastic participation from users nationwide.
(vivian.yang@jd.com)
Jan 11, 2025|
JD Super Honored as 2024 “Annual Responsible Brand” by CHINA PHILANTHROPIST for Mother and Baby Care Initiatives
On January 8th, JD Super, the supermarket division of JD.com, received the esteemed “Annual Responsible Brand” award from China Philanthropist magazine for 2024. This recognition underscores JD Super’s dedication to social responsibility and its impactful contributions to the maternal and infant health sector.
Focused Support for Mothers in Ethnic Village Communities
In 2024, JD Super’s mother and baby team spearheaded a series of charitable initiatives. In April, they collaborated with 40 maternal, infant, and toy brands to launch a charity donation campaign. The first donation reached 1,000 newborn families in Xide County, Liangshan Yi Autonomous Prefecture, a mountainous area in Southwest China, providing essential baby items like diapers, formula, and skincare products.
This initiative expanded to support mothers in ethnic villages across Sichuan, Qinghai, and Guizhou. To date, these efforts have resulted in donations exceeding 1.3 million RMB in maternal and infant supplies.
Additionally, JD Super has provided e-commerce skills training to local mothers, empowering them to market traditional crafts such as embroidery and Thangka online. This has helped increase their income and alleviate their families’ financial burdens.
Innovative and Reliable Services to Reduce Parenting Costs
Beyond charitable efforts, JD Super remains committed to offering comprehensive, high-quality, and cost-effective parenting products and services to new parents.
On January 12, 2024, JD Super, in partnership with 17 brands, launched the industry’s first “Caring for Families: Free Diaper Donation” initiative. This program supplies free diapers for newborns and premature infants to participating families, enabling them to experience premium products while easing financial strain. To date, the initiative has partnered with 48 maternal and infant brands, distributing 388 diaper varieties to 1.18 million families, saving each household over 1,000 RMB.
In 2023, JD Super introduced the “Allergy-Free” testing service, offering free samples and low-cost trials of baby care products to help families test and avoid allergic reactions. This service now encompasses over 7,000 products from more than 200 brands.
JD Super’s “First Baby Bottle Plan” provides high-quality newborn bottles at a 50% discount through brand partnerships for underwriting online sales, benefiting 300,000 families in 2024 by reducing parenting costs.
To meet the demand for fresh and nutritious formula, JD Super offers a “farm to bottle” direct delivery program, ensuring products reach consumers within 28 days of production to preserve freshness for healthy baby growth. Additional services such as diaper size exchanges, rash-free guarantees, safe baby food trials, and allergy-free options cover over 90% of JD Super’s self-operated mother and baby products, consistently delivering high-quality, affordable products and attentive services to customers.
(vivian.yang@jd.com)
Photo Gallery: JDers in Full Force at Hainan Expo
