Jun 29, 2022|
JD Data: Trends and Needs for Home Consumption
by Doris Liu
Spending related to daily home consumption has become a highlight in Internet retailing in recent years, characterized by quality improvement and habit adjustments, according to a report jointly released by JD and Economic Daily News, a Chinese newspaper.
According to the report, purchase of food, detergent and other necessities requires a high brand trust from customers and indicate characteristics of high purchase frequency and strong user stickiness. Meanwhile, it is observed by JD that a large proportion of customers initially turn to online food shopping for “better diet”, meaning they have clear demands related to health, nutrition, safety, taste and more.
Data shows that health has become the primary consideration for consumers in food selection. Mixed grains, low-fat, and low-sugar products have seen rapid growth, with organic certified products up 110 percent year-over-year (YOY) in variety and 78 percent YOY in sales volume.
Cooking oil is another example to illustrate peoples’ requirements in health under different scenarios. The purchase proportion of refined oils continues to grow, indicating that consumers are more inclined to make their own decisions about different oil use scenarios. Another phenomenon is that large packaging edible oil is more popular with online consumers, due to the convenience brought to people’s doorsteps by delivery service.
Also stimulating innovation are newly-created scenarios accompanied with life improvement and the focus of different groups of people. For instance, diapers have been more specialized and high-end oriented, with baby swim diapers and adult diapers increasing 561 and 65 percent YOY in sales respectively.
Looking at the sales trends of the tissue paper category geographically, more and more consumers choose to buy products online. Among them, the fifth and six-tier markets have higher percentage of sales, while the third-tier cities are growing fastest.
As the most commonly used commodities in daily life, facial care, body care and other personal care products also hint that people’s consumption is changing from rigid demand to individual preference.
First, the young generation, who are also the main force of online consumption of personal care products, have diversified their personalized needs, which not only affects the development of the traditional market, but is also driving the emergence of lower tier markets.
Furthermore, small and portable packaging is gaining popularity, as it is more flexible in scenarios such as home and outdoor. With more design elements added to personal care products, cutting-edge marketing methods including crossover, customized and limited edition are used to appeal to differentiated market segments.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Report: China’ s Eye-Care Market Has Huge Potential
