Sep 21, 2020|
JD Opens two Home Appliance Flagship Stores in Henan and Jiangsu
by Ella Kidron
JD opened two home appliance flagship stores this weekend, one in Nanjing, Jiangsu province (a second tier city) and the other in Jiaozuo, Henan province (a fourth tier city).
Nanjing is quickly becoming a popular destination for luxury shopping and the spending power of consumers in the area is very strong – something that was made apparent as customers seen carrying or wearing Gucci, Louis Vuitton and Hermes was a common sight on opening day.
The average price of refrigerators and washing machines at the JD Electronics store in Nanjing is over RMB 10,000 yuan. Haixia Mei, general manager of JD Home Appliances in Nanjing said that the display area in the store takes into account both high quality and high performance-to-price ratio. High quality products with cool technology elements are the first choice for high end consumers such as Internet of Things-enabled refrigerators from Casarte.
JD Electronics Flagship Store, Nanjing, Jiangsu province
For consumers in Jiaozuo, high quality mobile phones from brands such as Huawei have become popular choices for residents. The JD Home Appliance flagship store not only stocks all of the hot items consumers are clamoring to get their hands on, but also provides highly competitive prices. In 2013, Henan province and specifically cities including Zhengzhou, Jiaozuo and Xinxiang were identified as early movers in the consumption upgrade pursuit in China. JD, which has been committed to quality above all else, has been investing in the providing high quality products and logistics services in the lower tier markets for several years now.
JD Home Appliance stores are based on the idea that there are some products consumers prefer to look at, touch and test before purchasing. Consumers are able to try nearly everything in store and can either take purchases home or have them delivered to their address of choice, thanks to JD’s strong supply chain and logistics network.
Earlier this year, JD announced a plan to open 20 JD E-Space Experience Stores in first tier cities (large scale), as well as 300 home appliance flagship stores in prefectural cities on a one-city-one-store basis, and 5,000 stores in towns and villages by 2025. At the time the plan was announced, JD had 15,000 home appliance stores of various sizes covering 25,000 townships and 600,000 villages.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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