JD Launches Host Service Platform for New-blood Livestreamers

JD Launches Host Service Platform for New-blood Livestreamers

by Ling Cao

JD has launched a new host service platform called Hong Xiao Meng(红小盟) that will aim to assist live-streamers and drive sales via closed or private channels.

The platform, which is free for entry-to-medium level internet celebrities and livestream hosts, is a tool that can be used in conjunction with hosting platforms Kuaishou, Douyin, Tencent’s Weishi and more. It aims to fill the gap for hosts who lack brand resources, supply chain management capabilities, high-commission products, and are unable to shoulder heavy operation costs in the way more successful hosts are able to do.

As an e-commerce platform, JD can leverage its supply chain capability to create an ecosystem that will connect brands, internet celebrities and customers together—optimizing value for both live stream hosts and consumers.

Hosts who use Hong Xiao Meng can select products and design their own content based on templates, and can also link products to JD’s platform for special coupons or promotion links. When they host a successful promotion, they’ll also be eligible for further awards. JD will provide support in e-commerce sales promotions, daily programs, or function optimization.

Additionally, the platform will enable live streamers to more easily track product management, product promotion, performance statistics, channel management, tools and account management.

JD is also launching a livestream campaign to help hosts on various platforms drive sales for their selected products from September 21st to 30th, with products ranging from home appliances, cell phones, computer and office products, digital products, and more.

 

(ling.cao@jd.com)

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