Jan 29, 2022| JD Retail
Italian Trade Commissioner Delivers New Year Parcel to Chinese Consumer’s Doorstep Ahead of the Year of Tiger
by Mengyang He
Ahead of the Chinese New Year (CNY), JD.com designated Italian Trade Commissioner in Beijing Mr. Gianpaolo Bruno the “Chief Promoting Officer of Products from Italy,” and invited Mr. Bruno to embark on a mission to shadow JD’s couriers and deliver Italian products to a Chinese customer who made an order of Italian products online.
Mr. Bruno delivered Italian chocolate to a customer surnamed Zhang, a veteran industry designer who has loved Italian chocolate all his life. Zhang is innovating his design on ski boots, targeting the Winter Olympics in Milan 2026. Bruno and Zhang both wish the great success of the Beijing and Milan Winter Olympics.
“We have a long-standing relationship with JD.com,” noted Mr. Bruno. “JD.com is a very efficient platform, and we have just opened an Italian National Pavilion on JD.com for Chinese people to buy Italian products.”
The Italian National Pavilion offers a wide range of high-quality Italian products, such as Italian wine, olive oil, shoes, and home décor products, which are all imported by JD Worldwide, the cross-border e-commerce department of JD.com.
Mr. Bruno was among 10 senior diplomats, including ambassadors to China from Argentina, Chile, Denmark (Charge D’Affaire), Georgia, Malaysia, Moldova, Peru, Rwanda and Sri Lanka, who participated in JD.com’s new year delivery activity. Due to the travel quarantine restriction, the Italian Ambassador to China assigned Mr. Bruno to take part in this event on his behalf.
In the past two years from 2020 to 2021, JD.com spent more than 310 billion RMB ($43.3 billion USD) on imported products purchase, serving as the primary gateway for international brands to China and driving cross-border consumption in the Chinese market.
Argentine Ambassador Delivers Spring Festival Parcel to The Former Chinese Envoy to Buenos Aires
by Yiming Yan
The highly respected Chinese diplomat Xu Yicong welcomed otherwise his counterpart if this were some 30 years ago. At his home in Beijing on January 19, the Argentine Ambassador to China Gustavo Sabino Vaca Narvaja came to the senior diplomat’s doorway along with Argentine red wine and red shrimp ordered by Xu on JD.com for celebrating the coming of the Chinese New Year of Tiger. Xu is 84, and he was born in the year of tiger.
Ambassador Vaca, together with ambassadors to China from other 8 countries have been designated the Chief Promoting Officers of products from their home countries. Ambassadors have the mission to deliver the Spring Festival package to the doorsteps of Chinese clients who fancy their country’s products and culture.
Ambassador Vaca wearing a face mask
The two diplomat’s unexpected encounter was a memorable moment to a special friendship as Ambassador Xu’s last mission was in Argentina in 1997 and Ambassador Vaca’s first visit to him as an ambassador was in China, The visitor presented a Lionel Messi brand soccer and traditional Maté Tea to the host and received a first-day cover, with Ambassador Xu’s portrait on it as an outstanding Chinese diplomat.
Ambassador Vaca was also handed a commemorative Winter Olympics Beijing 2022 attire by Song Xuewen, a national model worker from JD Logistics, who accompanies ambassadors on delivery. The parties exchanged pleasantries in Spanish and even sang part of a Chinese song together. When parting, the two pointed to the portrait of Che Guevara, a native argentine, at the door and exchanged a quick smile.
The two ambassador encounters
“This first-day cover has been printed for years and few people own it. I didn’t expect to use it for such an occasion.” Ambassador Xu Yicong subsequently wrote in his blog, “The ceremony was simple and succinct, but it did mean a lot.”
According to reports from CCTV, despite the pandemic, exports to China still accounted for 9.8 percent of Argentina’s foreign trade, while 20.4 percent of the country’s imports came from China in 2021. In the first nine months of last year, bilateral trade exceeded $12 billion, increasing more than 20 percent YOY.
On February 19, 2022, China and Argentina will jointly celebrate the 50th anniversary of establishing diplomatic relations. The President of Argentina Alberto Fernández will also attend the opening ceremony of the Beijing 2022 Winter Olympics and witness and feel the friendship between the two countries while he is in Beijing.
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