JD Opens two Home Appliance Flagship Stores in Henan and Jiangsu

JD Opens two Home Appliance Flagship Stores in Henan and Jiangsu

by Ella Kidron

JD opened two home appliance flagship stores this weekend, one in Nanjing, Jiangsu province (a second tier city) and the other in Jiaozuo, Henan province (a fourth tier city).

Nanjing is quickly becoming a popular destination for luxury shopping and the spending power of consumers in the area is very strong – something that was made apparent as customers seen carrying or wearing Gucci, Louis Vuitton and Hermes was a common sight on opening day.

The average price of refrigerators and washing machines at the JD Electronics store in Nanjing is over RMB 10,000 yuan. Haixia Mei, general manager of JD Home Appliances in Nanjing said that the display area in the store takes into account both high quality and high performance-to-price ratio. High quality products with cool technology elements are the first choice for high end consumers such as Internet of Things-enabled refrigerators from Casarte.

JD Electronics Flagship Store, Nanjing, Jiangsu province

For consumers in Jiaozuo, high quality mobile phones from brands such as Huawei have become popular choices for residents. The JD Home Appliance flagship store not only stocks all of the hot items consumers are clamoring to get their hands on, but also provides highly competitive prices. In 2013, Henan province and specifically cities including Zhengzhou, Jiaozuo and Xinxiang were identified as early movers in the consumption upgrade pursuit in China. JD, which has been committed to quality above all else, has been investing in the providing high quality products and logistics services in the lower tier markets for several years now.

JD Home Appliance stores are based on the idea that there are some products consumers prefer to look at, touch and test before purchasing. Consumers are able to try nearly everything in store and can either take purchases home or have them delivered to their address of choice, thanks to JD’s strong supply chain and logistics network.

Earlier this year, JD announced a plan to open 20 JD E-Space Experience Stores in first tier cities (large scale), as well as 300 home appliance flagship stores in prefectural cities on a one-city-one-store basis, and 5,000 stores in towns and villages by 2025. At the time the plan was announced, JD had 15,000 home appliance stores of various sizes covering 25,000 townships and 600,000 villages.

 

 

(ella@jd.com)

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