Apr 19, 2021| ESG

JD ESG: Self-built Donation Platform Improves Efficiency and Impact

Hui Zhang

by Hui Zhang

JD’s online donation platform, the “JD Giving Platform”, was highlighted in the company’s first Environmental, Social and Governance (ESG) report issued on Apr. 16. Leveraging JD’s self-operated e-commerce network, the JD Giving Platform was created to provide charity programs with integrated support.

“One-click donation and direct supply distribution with transparency is a new model that JD has created to fulfill its social responsibility,” said Baozheng Long, vice president of JD.com and vice chair and secretary of JD Foundation. “JD’s strength in technology, logistics network, and ecommerce platform make it possible for JD to not only offer help itself, but also mobilize people from all walks of society to make their own contribution to make the world better.”

This platform, created by JD’s charity affiliate JD Foundation, is the first Internet fundraising information platform recognized by the Ministry of Civil Affairs of People’s Republic of China. The platform creates social value and drives everyone to participate in philanthropy.

Through the platform, charity organizations can not only raise money from individual consumers but also use JD’s supply chain, distribution network, technical support and customer service to guarantee the donations reach their intended recipients. More importantly, the platform has provided consumers with a transparent and reliable donation experience. Through JD’s official app, more than 470 million consumers can learn about various charity programs and purchase materials to help people in need. The materials are delivered directly to the charity program by JD’s efficient logistics system. In this way, JD’s business network and logistics system offer a convenient way to connect consumers with trusted charity programs, and donations can be completed with just one click.

The platform features two major functions, with one of them supporting used materials recycling, including clothing, toys and books, and the other function supporting money donation and one-click purchasing of materials from JD to be donated to people in need. So far, people have purchased 3.61 million new items for donation, and nearly 4 million idle items have been recycled through the platform.

So far, JD has partnered with dozens of Chinese official NGOs, such as China Social Welfare Foundation, One Foundation, China Women’s Development Foundation, and Wardrobe of Love, to enlarge JD’s radius of impact in helping people in need.

From 2019-2020, JD.com initiated several rounds of a clothing recycling project, “Exchange Old Clothes for Love” Clothes Donation, in partnership with China Charity Federation to help children with premature heart disease. Through customer orders placed on the platform and the free home collection service of JD’s express service, the project successfully recycled more than 473,000 pieces of clothes in 90 cities in China, including Beijing, Shanghai, Shenzhen, Chongqing and Shenyang. While nurturing community awareness of public welfare, it is also a lively practice of promoting low-carbon lifestyles, emissions reductions, and waste classification.

In cooperation with Li-Ning, the well-known Chinese sportswear and sports equipment company founded by Olympic gymnastics champion Li Ning; World of Art Brut Culture (WABC), a Shanghai NGO devoted to supporting special needs individuals through creative art therapy treatment; and Paipai, a second-hand commodity trading platform; JD has initiated a CSR project to raise public awareness and money for children with autism. Socks made from recycled bottles with paintings drawn by children with autism were sold on JD, with thousands sold out within the first 6 hours of launching. All the money raised through this program on the JD Giving Platform was donated to children with autism.

Socks made from recycled bottles with paintings drawn by children with autism were sold on JD

JD Foundation was created on September 24, 2014 with the mission of advocating corporate responsibility for a higher quality of life, and supporting public welfare. Led by the ideas of social innovation and entrepreneurship, JD Foundation organizes charitable activities in the fields of poverty alleviation, education, and environmental protection. In 2020, JD Foundation donated around RMB 200 million yuan. JD Giving Platform raised RMB 19.77 million yuan and more than 850,000 charitable items.

(zhanghui36@jd.com)

Dec 3, 2024| ESG

JD Foundation Advances Disability Support Initiatives in Strategic Partnership

Vivian Yang

On November 29, in celebration of the 33rd International Day of Persons with Disabilities, JD Foundation, in collaboration with the Beijing Disabled Persons’ Federation and the Beijing Disabled Persons’ Welfare Foundation, hosted a series of charitable events at JD.com’s headquarters. JD Foundation and the Beijing Disabled Persons’ Welfare Foundation have established a strategic partnership focused on improving the quality of life for people with disabilities, promoting their integration into society, exploring new philanthropic models, and creating awareness for public welfare institutions. These efforts are collectively aimed at achieving high-quality development in disability support services.

JD.com has a longstanding commitment to supporting individuals with disabilities since its inception. As early as 2005, when JD.com entered the e-commerce sector, the company has employed individuals with disabilities. Over the years, the company has expanded its efforts through skills training and empowerment initiatives, facilitating employment and entrepreneurship opportunities for individuals with disabilities. In October of 2013, JD Customer Service launched the “Sunshine Angels” project, through which hundreds of individuals with disabilities have been employed, with plans to offer part-time positions to 1,000 more. JD.com currently employs over 4,000 individuals with disabilities, a number that continues to grow.

The November 29 event featured a charity bazaar with handicrafts created by people with disabilities. The well-attended bazaar showcased a variety of unique items, including crocheted wool flowers, ornaments, enamelware, bracelets, Beijing silk figurines, children’s paintings, paper cuttings, and postcards. Proceeds from the sales will go toward disability-related charitable causes. JD employees who made purchases each received a certificate and a commemorative badge recognizing their support and participation in disability advocacy.

One of the event’s highlights was a guide dog demonstration, where three guide dog users and their canine companions captured the attention of attendees. The guide dogs demonstrated their ability to assist their owners in navigating streets, avoiding obstacles, and ensuring safe travel. Guide dogs not only help visually impaired individuals to navigate and find destinations but also serve as protectors during emergencies. Beyond their practical assistance, these dogs are invaluable companions, providing emotional support to their owners.

The event also featured an inspiring performance by artists with disabilities from Beijing, Hebei, Tianjin, and other regions, in which they presented a rich tapestry of songs, dances, instrumental music, and storytelling. The performance provided a vibrant, heartwarming cultural showcase to attendees.

(vivian.yang@jd.com)

Oct 30, 2024| ESG, JD Worldwide

Ochama Expands in Europe, Launches New Warehouse in Poland to Boost Efficiency

April Chai

Ochama, the European omni-channel retail brand of JD.com, Inc. (also known as JINGDONG), has announced the launch of a new automated warehouse in Poland, aimed at boosting operational efficiency and enhancing customer experience throughout the region.

The new warehouse is strategically located near the Polish-German border, spanning 27,000 square meters. Utilizing a flexible goods-to-person system, it improves picking efficiency to three times that of a traditional approach. The facility enables ochama to achieve 48-hour fulfillment across Poland, with some orders eligible for same-day delivery, while also raising the 48-hour fulfillment rate in Germany to 80%. Additionally, the warehouse utilizes a rooftop photovoltaic power system and new energy forklifts, underscoring ochama’s commitment to sustainability.

This expansion positions ochama to meet the evolving needs of its growing European customer base. Ochama’s orders in Poland and Germany have surged by 284% year-over-year from January to October this year. The new warehouse, alongside ochama’s five other warehouses in the Netherlands and France, will serve customers across 24 European countries. Through a regional distribution strategy, ochama deploys products closer to customers, reducing delivery times and enhancing service efficiency.

Ochama now offers home delivery in 24 European countries, with more than 900 pick-up points across the Netherlands, Germany, Belgium, and France, along with over 1,000 pick-up lockers in the Netherlands and Belgium. Through continuous innovation, infrastructure enhancements, and advanced fulfillment capabilities, ochama remains dedicated to providing European customers with an efficient, reliable shopping experience.

About ochama

Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of both top-rated and budget-friendly products at the best prices. A subsidiary of JD.com, Inc., China’s largest retailer by revenue, ochama leverages advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers’ needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.

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