Apr 20, 2020|

JD Forecasts 5G Phone Sales of up to 150 Million in 2020


by Rachel Liu

JD just released its latest Mobile Phone Industry White Paper which forecasts that the price of a 5G phone may fall to around 1,000 RMB, with 120 million to 150 million 5G phones to be sold in China over the duration of 2020.

Since the beginning of this year, many leading handset brands have chosen to launch their latest 5G phones on JD, including HUAWEI P40, HUAWEI Mate Xs, OnePlus 8, OPPO Ace 2, Honor 30, vivoS6, Redmi K30 Pro and others. In early April, JD partnered with three telecomm carriers in China and leading mobile phone brands to launch consumer promotions specifically for 5G phones. To improve the consumer experience, JD also provides services including rebates, broken screen insurance, extension insurance, and 5G top-up payment service, which have effectively acted as stimulants for consumers to try new 5G products.

In February, JD helped an assortment of brands that turned to online approaches due to COVID-19 to hold new product launches via JD Live, particularly 5G products. Xiaomi, Huawei, Samsung, vivo and Honor have all launched their new products through online press conference. In 2019, JD also successfully established China’s first 5G ecological alliance and 5G service alliance with telecomm carriers and brand partners to lead the overall development of the industry.