JD.com started a new round of its children books’ donation campaign on Apr. 23 to coincide with World Reading Day 2021. From Apr. 23 to May 19, people in 27 provinces, municipalities and autonomous regions in China may donate books by a few simple clicks on JD’s app.
Once the book pick-up appointment is made through the JD app, JD’s couriers will collect them free of charge. All of the books will be sent to charity organizations for selection, sorting and disinfection before being delivered to designated schools.
Donated books are required in good condition to be eligible for the program. Picture books, educational books, classic literature and reference books for children between 5 to 12 years old are preferred.
“The entire book donation process is tracked in JD’s system,” said Chen Zeng, vice president of JD.com. “Donators can easily find the whereabouts of their donated books and charity organizations will also publicize their book handling details on the platform to keep a transparent record.”
This campaign, started in 2015, is the e-commerce giant’s flagship charity initiative aiming at increasing reading access for children in China’s rural and underdeveloped areas. It draws increasing attention and participation from society over the years. This year, the program will continue to be organized by JD Foundation, People’s Daily, China Social Assistant Foundation and Stars Youth Development Center, and supported by JD Books, JD Reading and JD Logistics.
Before the public campaign, JD Books has offered 500 books to a middle school in Beijing for children of migrant workers. Meanwhile, JD Reading donated dozens of e-readers and hundreds of e-books and audiobooks to charity organizations, in an effort to enrich children’s reading choices.
“Every book has the potential to change a child’s life. We are pleased to see that more and more caring people and organizations join this campaign this year to satisfy more children’s thirst for reading,” Zeng added.
JD.com, also known as JINGDONG, has been named to the Gartner Supply Chain Top 25 for 2025 for the second consecutive year. The recognition underscores the company’s excellence in the global supply chain sector driven by sustained innovation. As the 22nd ranked company, JD.com remains the only Chinese retailer to be included in the Top 25, joined by global supply chain leaders including Apple, Amazon, P&G, Unilever, Walmart and more.
As the industry’s most prestigious ranking, Gartner Top 25 evaluates companies based on key areas including financial metrics, ESG performance, and expert opinion. Gartner also identified three success drivers shaping this year’s rankings: -autonomous operations, agentic AI, and water stewardship.
Technology Drives Efficiency Elevation
Since launching its comprehensive technology transformation in 2017, JD.com has invested more than RMB 140 billion in R&D. By the end of 2024, the company’s supply chain infrastructure assets increased to RMB 161 billion, up 12% year-on-year.
These investments have helped fuel the company’s highly efficient operations. Managing over 10 million self-operated SKUs, JD.com maintained an impressive inventory turnover of approximately 30 days in 2024. The company also launched TimeHF, its first self-developed billion-scale time series forecasting model, improving forecast accuracy by over 10% and enhancing scientific and accurate inventory management.
Smart Logistics for Speedy Fulfillment
JINGDONG Logistics (also known as JD Logistics) operates over 40 “Asia No.1” intelligent logistics parks across China, where AI-powered scheduling robots work alongside warehousing staff to improve storage efficiency by 10%. To further improve logistics efficiency, cutting-edge systems such as pick robots, sorting machines, and autonomous delivery vehicles work at scale to improve performance.
The “Logistics Brain” system powers dozens of real-world business scenarios across JD.com’s network. For example, the “Courier Assistant” and “Smart Station Manager” use AI to reduce manual hours and enhance management efficiency at front delivery stations. In agriculture, blockchain-based traceability platforms have helped increase fruit and vegetable sales by 30%, while spatial-temporal intelligence tools have shortened store location planning cycles by 80%.
Guided by the principle of bringing goods as close as possible to the customer, JD.com has continued to optimize its logistics network and delivery processes by minimizing handling steps and shortening transportation distance. Today, 95% of JD.com’s retail orders in China can be delivered within 24 hours.
JINGDONG Logistics Zhilang intelligent solution
AI for Full Supply Chain Efficiency
JD Cloud is the technological cornerstone of JD.com, its self-developed large language model (LLM), which supports the intelligent upgrade across the company’s supply chain. JD Cloud’s proprietary intelligent agent, JoyAgent 2.0, addresses both general and complex commercial queries and is currently running more than 14,000 instances internally. Meanwhile, its “Joy Inside” program connects with leading robotics partners to offer highly personalized, intelligent companionship solutions.
Additionally, JD.com is leveraging AI to drive full-chain efficiency. The “Logistics Brain” system integrates LLMs and digital twin technology to enable real-time simulations for billions of orders, accelerating fulfillment times by over 12% during the 2024 JD.com Singles Day shopping festival.
JD Cloud computing center
Green Supply Chain
JD.com is also a leader in building a low-carbon supply chain through innovative green technologies. Its self-developed carbon footprint platform, Jingtanhui, serves over 100 brands, helping manage more than 500 tons of carbon assets, and manages over 40 million waybills. The program has been recognized in China’s national green technology promotion catalog. The company supports paperless operations through its procurement system saving paper equivalent to 20,000 trees annually, while smart packaging algorithms strike a balance between sustainability and cost. In 2022, JD.com launched the “Green Impact Initiative” to encourage eco-conscious consumption and carbon-inclusive actions. Working with brand partners, JD.com has generated approximately 100 million green orders reinforcing its position as a sustainability leader.
People-Focused, Socially Responsible
As of April 30, 2025, JD.com employed over 720,000 personnel under the company’s ecosystem and has been recognized by Fortune China’s ESG Impact List for three consecutive years (2022–2024). JD.com will continue to build a more intelligent, efficient, and green supply chain as part of its long-term commitment to serving global consumers and partners, and driving high-quality development across the industry.
On June 5, which is World Environment Day and the 8th anniversary of JD.com’s Green Stream Initiative, JD Logistics, also known as JINGDONG Logistics, announced that it will bring 500,000 new reusable cold chain delivery boxes into service for fresh products, marking the largest deployment of its kind in the industry.
Each of these boxes will be collected and reused after delivery, significantly reducing single-use waste. With each reuse cutting carbon emissions by approximately 850 grams, the new boxes are expected to reduce emissions by an estimated 127,000 tons over their lifecycle.
This move comes as China’s express delivery sector hits a new peak of 174.5 billion parcels in 2024, topping global rankings for the 11th consecutive year. However, the growing demand has led to rising environmental concerns, especially around packaging waste and limited consumer-friendly recycling options.
JD Logistics has been working to address this challenge since 2015 by promoting reusable packaging solutions. So far, more than 3 million reusable cold chain boxes have been put into use. In 2024 alone, 960,000 boxes are in active circulation, helping to cut 72,000 tons of CO₂ emissions—equivalent to the annual electricity use of 77,000 households.
The new upgraded boxes are engineered for durability and performance, having passed rigorous insulation and drop tests. Each box supports up to 300 reuses—nearly twice the lifecycle of earlier models—and features improved sealing to preserve freshness more effectively.
To ensure precision and accountability, every reusable delivery box is embedded with a unique barcode and RFID tag, enabling full lifecycle tracking via JD Logistics’ proprietary circular packaging management system. Real-time backend updates provide data on each box’s usage count, condition, and logistics path.
In conjunction with the rollout of the upgraded boxes, JD Logistics has partnered with over 300 fresh food brands to offer green delivery services throughout JD.com’s 618 Grand Promotion, China’s largest mid-year shopping festival. These partnerships transform the high-consumption event into a full-chain carbon reduction campaign.
This is just one part of JD.com’s “Green Stream Initiative.” Launched in 2017, the Green Stream Initiative represents the company’s long-term commitment to a responsible supply chain. From AI-driven optimization and green energy adoption to recyclable packaging and smart transportation, the company continues to build a next-generation, environmentally responsible supply chain, and set the standard for green innovation in the logistics industry.