Jun 23, 2026|
JINGDONG Logistics Joins First Movers Coalition to Scale Zero-Emission Trucking
- JINGDONG Logistics joined the World Economic Forum’s First Movers Coalition (FMC), becoming the initiative’s first member company from China.
- The company pledges to cut its road freight emissions by adopting zero-emission medium and heavy trucks in its operations by 2030.
- Joining over 100 global companies, JINGDONG Logistics will leverage its purchasing power to accelerate the commercial scaling of clean energy technologies in long-haul transport.
June 23, 2026, DALIAN, CHINA — At the 17th Annual Meeting of the New Champions (Summer Davos), JINGDONG Logistics announced its official membership in the World Economic Forum’s First Movers Coalition (FMC). This marks JINGDONG Logistics as the first company from China to join the global decarbonization initiative.
As part of its commitment to the trucking sector, JINGDONG Logistics pledges that by 2030, at least 30% of its newly procured heavy-duty trucks and 100% of its medium-duty trucks will be zero-emission vehicles, or, alternatively, that 15% of its overall road freight operations will achieve net-zero emissions.
Sebastian Buckup, Managing Director at the World Economic Forum and head of the Centre for Nature and Climate, commented: “We are delighted to welcome JINGDONG Logistics as the first company from China to join the First Movers Coalition. By committing to scale zero-emission trucking across its operations, JINGDONG Logistics is sending a powerful market signal that will help accelerate the of clean freight technologies. This commitment demonstrates how leading companies can use their purchasing power to drive industrial transformation, strengthen supply chain resilience and advance the transition to a net-zero economy.”
A spokesperson of JINGDONG Logistics said:”Logistics is more than just a bridge connecting production and consumption; it should be a pioneering force driving global sustainable development. Joining the First Movers Coalition reflects the company’s commitment to a greener future and represents a strategic choice to transform our supply chain purchasing power into real momentum for decarbonization. We look forward to taking collective action with our global partners to reshape the future of logistics through green practices.”

The First Movers Coalition is a global initiative that helps to commercialise zero-carbon technologies in hard-to-abate sectors, such as trucking, shipping, and steel, which account for 30% of global emissions. By joining global companies in the FMC, JINGDONG Logistics aims to contribute to the commercial-scale decarbonization of long-haul transportation.
As a supply chain solutions provider, JINGDONG Logistics has integrated sustainability into its operations, setting validated Science-Based Targets (SBTi) and a net-zero pledge across its entire value chain by 2050. The company reduces road freight emissions by operating a fleet of over 14,000 self-owned new-energy vehicles, operating regular hydrogen-powered and electric heavy-duty truck routes, and shifting more freight to railways.
JINGDONG Logistics leverages its self-developed Supply Chain Emission Management Platform (SCEMP) platform, which uses AI to track real-time vehicle data, calculate carbon footprints, and optimize routes. While balancing environmental protection with operational efficiency, it helps enterprises cut costs, improve overall performance, and achieve carbon reduction simultaneously.
(vivian.yang@jd.com)





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