Beijing, October 14, 2025 – JD.com has seen an exceptional start to this year’s 11.11 Grand Promotion (Single’s Day) with active users rising by nearly 50%, according to new data. Market researchers CTR data shows that between October 9th and 10th, JD.com’s app active users jumped by 47.6% year on year, the fastest growth, leading the e-commerce industry. 

Since the campaign officially kicked off on October 9, consumer enthusiasm has continued to soar, fueled by JD.com’s ready-to-ship inventory and direct price reductions. Some category highlights as of 12pm October 14, include (YoY):

• Powered Products Lead the Charge: Orders across electricalcategories including home appliances, smartphones, digital devices, and computers rose by over 70% year-on-year, ranking first in both sales volume and growth rate across the industry.
• AI and Smart Devices Surge: Driven by growing consumer interest in intelligent technologies, categories such as AI hardware, smart robots, and 3D printers posted significant growth. Sales of smart robots were up fivefold, AI glasses threefold, AI tablets twofold, and 3D printers 120%, while AI smartphones and learning devices both doubled.
• Home Innovation on the Rise: Sales of new flagship home appliances and household products surged fourfold,year-on-year. Over 1,000 brands launched “Flash New” items, with 100-inch TVs, multi-drum washers, and zero-gravity sofas seeing sales jump more than tenfold.
• Fashion Flourishes: Nearly 2,000 fashion brands and merchants across apparel, beauty, and sports reported sales growth exceeding 200%.
• Trendy Consumer Goods: Healing, aesthetic, and IP-themed products surged over 100%. Disney-branded pet toys grew 114 times, Rémy Martin’s Li Xian edition cognac 10 times, Milkground’s Paw Patrol cheese sticks 150%, and Peppa Pig diapers 136%.
• Fresh Food Favorites: Fresh durians became one of the top fruits of choice, with sales up 420% year-on-year.
• Health Consumption Grows: New users purchasing weight management and tonic medicines increased 5fold.
• Automotive and Energy: Self-operated electric bicycles saw a 500% increase, while EV chargers rose 102%.
• Cross-Border Growth: JD.com’s cross-border import business saw apparelproducts grow 300%.

For the first time, JD.com’s local life business joined forces with over 3 million merchants in dining, on-demand retail, and travel and hotel services to bring consumers quality and affordable lifestyle experiences. Meanwhile, offline JD MALL stores saw home categories grow 123% year-on-year.

11.11 has also become the launchpad for major new products. Brands such as Xiaomi, Apple, and POP MART unveiled their latest releases, including celebrity-endorsed products debuting exclusively on JD.com.

AI and Smart Logistics Power the Experience

To enhance efficiency, JD.com introduced multiple AI-powered tools for merchants, including large-language-model-based customer service and intelligent design assistants, significantly shortening customer wait times and boosting merchant performance.

JINGDONG Logistics (JD Logistics) has deployed an intelligent equipment cluster at scale for the first time, improving frontline efficiency by nearly 20%. And intelligent logistics robots are now in use in 20 provinces in China and in over 10 countries worldwide, supporting end-to-end storage, transport, and sorting processes, effectively reducing logistics costs across the entire supply chain.

In addition, over 660,000 frontline employees, 3,600 warehouses, including cloud warehouses, are fully mobilized to ensure seamless delivery throughout the 11.11 Grand Promotion.

(yuchuan.wang@jd.com)